Summary: The Seattle Supersonics
ACTION PLAN
Product Positioning
The Seattle SuperSonics would represent an on-court product that targets the greater Seattle area but would be nationally marketed through the NBA. Even if the NBA feels they have enough teams and do not wish to split up the revenue any more than they already have, Seattle is still a great place for a team to be, though, as it is the 14th largest television market.
Stadium
The Supersonic’s fans would be able to visit the stadium for the games and see the team play in person. Some may even pay to meet the team after the games or in the off-season.
Television
Supporters of the team would be able to watch the games on television, which Seattle is very high on the television market. It would be an ideal city to …show more content…
This age group makes up the plurality of the population of Seattle at 21%. From that 21%, we would focus on the male population as they are more likely to be into sports, specifically basketball. We believe this market segment would be the most influential and avid fan base due to their accessibility to monetary funds. This market would have the most expendable money, which would allow them to financially invest into their team by buying merchandise and tickets. By financially investing into the organization through ticket sales and merchandise, they world form an emotional connection to the team. The deeper connection to the Supersonics would increase the likely hood that this target market would recruit others and discuss their thoughts on social media.
30-39
The fourth target age group would be ages 30-39. As the second largest population group in Seattle at 19%, this would provide avid fan support. Similar to the third age group we would focus on the male population. This target market is focused on the dormant, former Seattle Supersonic fan base who saw their beloved team uproot their ties to the city and replant their roots in Oklahoma City. Many of these fans have switched their support to other local teams such as the Seahawks and/or the Mariners. It would be easy to convince these fans to regain their interest in the NBA. …show more content…
Starting a new basketball team will mean that there will need to be general support of the surrounding area. One way to rally support is to have meet-and-greets with the team and possibly even specials on television about the players, coaches, and the team as a whole. Merchandise will need to be sold not only at the stadium but at department and local retail stores. With the games showing on television because of the following the NBA already has, that will bring in support from more people around the nation. The use of radio and television will be the main way that the team will be
Product Positioning
The Seattle SuperSonics would represent an on-court product that targets the greater Seattle area but would be nationally marketed through the NBA. Even if the NBA feels they have enough teams and do not wish to split up the revenue any more than they already have, Seattle is still a great place for a team to be, though, as it is the 14th largest television market.
Stadium
The Supersonic’s fans would be able to visit the stadium for the games and see the team play in person. Some may even pay to meet the team after the games or in the off-season.
Television
Supporters of the team would be able to watch the games on television, which Seattle is very high on the television market. It would be an ideal city to …show more content…
This age group makes up the plurality of the population of Seattle at 21%. From that 21%, we would focus on the male population as they are more likely to be into sports, specifically basketball. We believe this market segment would be the most influential and avid fan base due to their accessibility to monetary funds. This market would have the most expendable money, which would allow them to financially invest into their team by buying merchandise and tickets. By financially investing into the organization through ticket sales and merchandise, they world form an emotional connection to the team. The deeper connection to the Supersonics would increase the likely hood that this target market would recruit others and discuss their thoughts on social media.
30-39
The fourth target age group would be ages 30-39. As the second largest population group in Seattle at 19%, this would provide avid fan support. Similar to the third age group we would focus on the male population. This target market is focused on the dormant, former Seattle Supersonic fan base who saw their beloved team uproot their ties to the city and replant their roots in Oklahoma City. Many of these fans have switched their support to other local teams such as the Seahawks and/or the Mariners. It would be easy to convince these fans to regain their interest in the NBA. …show more content…
Starting a new basketball team will mean that there will need to be general support of the surrounding area. One way to rally support is to have meet-and-greets with the team and possibly even specials on television about the players, coaches, and the team as a whole. Merchandise will need to be sold not only at the stadium but at department and local retail stores. With the games showing on television because of the following the NBA already has, that will bring in support from more people around the nation. The use of radio and television will be the main way that the team will be