Summary Of The Tipping Point By Malcolm Gladwell
The Tipping Point
How Little Things Can Make a Big Differene Malcom Gladwell’s book The Tipping Point: How Little Things Can Make a Big Difference focuses on defining and outlining why trends and phenomenon occur. Gladwell outlines the occurrence of trends through three laws: The Law of the Few, The Stickiness Factor, and The Power of Context. The Law of the Few suggests that roughly twenty percent of the nations population stimulate the occurrence of trends. These sorts of people include Connectors, or natural socialites with many connections; Mavens, information specialists who share their new-found information with others; and Salesmen, who persuade people into agreeing with them on several levels. The Law of the Few states that when these sorts of people are informed of and sold on a product or idea, they will take it unpon themselves to make the product a widespread success. Gladwell illustrates this through Hushpuppies, a once dying brand, that became a massive phenomenon due to its acceptance from a few SoHo fashionistas.
The second law Gladwell outlines is the Stickiness Factor. The Stickiness Factor is the element in any media or product that makes it memorable and significant. Gladwell proves this factor is effective through describing how “Sesame Street” was …show more content…
Gladwell analizes rumors by saying that they are first leveled, meaning the details that are vital for understanding the true story are left out. Next the rumor is sharpened, meaning the left over details that support the strangeness of the rumor are given extra emphasis. Finally the rumor is assimilated, meaning the entire story is changed so that those spreading it can make sense of it. Gladwell relates this to The Law of the Few by saying the Mavens, Connectors, and Salesmen need to use this process for a phenomenon to occur (Gladwell
How Little Things Can Make a Big Differene Malcom Gladwell’s book The Tipping Point: How Little Things Can Make a Big Difference focuses on defining and outlining why trends and phenomenon occur. Gladwell outlines the occurrence of trends through three laws: The Law of the Few, The Stickiness Factor, and The Power of Context. The Law of the Few suggests that roughly twenty percent of the nations population stimulate the occurrence of trends. These sorts of people include Connectors, or natural socialites with many connections; Mavens, information specialists who share their new-found information with others; and Salesmen, who persuade people into agreeing with them on several levels. The Law of the Few states that when these sorts of people are informed of and sold on a product or idea, they will take it unpon themselves to make the product a widespread success. Gladwell illustrates this through Hushpuppies, a once dying brand, that became a massive phenomenon due to its acceptance from a few SoHo fashionistas.
The second law Gladwell outlines is the Stickiness Factor. The Stickiness Factor is the element in any media or product that makes it memorable and significant. Gladwell proves this factor is effective through describing how “Sesame Street” was …show more content…
Gladwell analizes rumors by saying that they are first leveled, meaning the details that are vital for understanding the true story are left out. Next the rumor is sharpened, meaning the left over details that support the strangeness of the rumor are given extra emphasis. Finally the rumor is assimilated, meaning the entire story is changed so that those spreading it can make sense of it. Gladwell relates this to The Law of the Few by saying the Mavens, Connectors, and Salesmen need to use this process for a phenomenon to occur (Gladwell