Summary Of Target Baby Pjs Say Boys Are Heroes

The article “Target baby PJs say boys are heroes, girls can date them” by Jane van Koeverden, reviews the troubling message that had put two Universities of Waterloo in an outrage when Target store had been selling onesies that had been labeled with “I only date Heroes” was being inscribed on the bodied of little infants. This advertisement being sold at Target frames feminist critique on how women are judged powerful by who they date, and how men get to be powerful in their own rights behaviour. The article speaks about how messages like these are so powerful starting at such a young age. Young girls are feeling pressured by the strong views of the media and the way in which they show women to be. Years ago women were fighting to have equal opportunities and rights as men. In developed countries, the gap between men and women may look and feel very minimal,
The messages are being given everywhere whether it is on TV, advertisements, games, school, and even at home. Taken for example, on how girl colors should be pink, purple and yellow, how they are suppose to love dolls, and are suppose to love to bake with their mom. Girls are suppose to be seen as pretty, emotional, supportive, and having to rely on men. Where as, boy colors should be blue and green, love playing with trucks, and are suppose to go fishing with their dad. Boys are suppose to be seen as cool, adventurous, independent, and “being the man of the house”. Children tend to adopt their gender identity in their early life and develop preferences on how each gender should play their role. These media messages given out to such young children play such a powerful role in shaping gender norms. Our media these days stresses on girls of today’s society on how to depend on a man and for boys to be strong tough