Corporate Communication is the set of activities involved in managing and orchestrating
all internal and external communications aimed at creating favorable point-of-view among
stakeholders on which the company depends. It’s a part or Public Relations. Public
Relations or PR is an art of giving information to people without showing any sales pitch. Its
fundamental point is to influence specific decision makers to do what the company wants
them to do. People act based upon their perception of a certain company or organization. If
their perception is bad about a company, any product/services that company provides will
not be well received by the public even if those products/services have good quality. To
earn people’s respect a company needs to have a good PR team who are also good at
corporate communication. In corporate communication, credibility is very important.
Today’s generation are very skeptic and way more clever than before. They don’t believe in
direct messages anymore.
So, what to do to build credibility:
Reaching out to the public.
Partnering up with a trusted 3rd party.
Make friends with local news reporters.
Host public events.
As ROBI is the fastest growing mobile operator, it has a skilled team for PR management
and corporate communication. Specially, ROBI takes points no. 1, 3, 4, very seriously.
ROBI hosts a lot of public events like national and local tournaments, math Olympiads,
talents hunts, spelling bees etc. They also keep a good relation with local news reporters.
So that when they (reporters) hears any rumor about ROBI they talk to the PR team of
ROBI first before jumping to conclusion. The rewards of having an effective PR team is
quite simple. The company or the organization left a good imprint on people’s mind. And if
so, then the public will listen to that company easily....
Please join StudyMode to read the full document