Summary Of Commodify Your Dissent

In “Commodify Your Dissent,” Thomas Frank implicates “Advertising teaches us not in the ways of puritanical self-denial (a bizarre notion on the face of it), but in orgiastic, never-ending self-fulfillment.” In these lines Frank denotes that the marketing and business industry no longer promote selflessness and conformity as it did in the 60’s. The goal is to promote and advertise a dissolute idea where people could never get enough and long for more whether it be with food, clothes, cars, electronics, etc. I agree with Frank’s assertions, society no longer conforms. New products, innovations, and changes in pop culture continue to unravel because people want to prove to society that they have it all. Commercials nowadays stimulate a “rock-n-roll”