Summary: Home For Life Renovation
To: John Wayne President, CP Rochester
From: VP Marketing
Date: January 24, 2013
Re: Plan/Funding readiness
After carefully reviewing the service business expansion plan of Home for Life Renovations (HFLR) and the research survey results presented by Ignition Consulting, I would like to make my recommendation on marketing strategy that can maximize penetration based on the limited marketing budgets.
As the service business expansion plan states, “the ‘Baby Boomer’ generation continues to age.” Under this demographic background, aging people tend to remain in their own homes, and this trend is supported by the statistic that 100% respondents of the survey regard aging in home as important. As the foundation of a successful marketing strategy,
From: VP Marketing
Date: January 24, 2013
Re: Plan/Funding readiness
After carefully reviewing the service business expansion plan of Home for Life Renovations (HFLR) and the research survey results presented by Ignition Consulting, I would like to make my recommendation on marketing strategy that can maximize penetration based on the limited marketing budgets.
As the service business expansion plan states, “the ‘Baby Boomer’ generation continues to age.” Under this demographic background, aging people tend to remain in their own homes, and this trend is supported by the statistic that 100% respondents of the survey regard aging in home as important. As the foundation of a successful marketing strategy,