Summary: Assessment Aim Review Sheet
ASSESSMENT ITEM COVER SHEET
Student Name: Bonita Tania Last name First Name
Student Number: Email:c3117454@uon.edu.au
Course: ode Course Code Course Title
Campus of Study: PSB Academy
Assessment Item Title: Research Project
Tutorial Group: Word Count (If applicable): Due Date/Time:
Lecturer/Tutor Name: Robert J.
Extension Granted: Yes No Granted Until: Please attach the approved copy of your extension approval.
Include here any instructions / checklist for submission
I declare that this assessment item is my own work unless otherwise acknowledged and is in accordance with the University’s plagiarism policy available from the Policy Library on the web at
http://www.newcastle.edu.au/policy/academic/general/academic_integrity_policy-new.pdf …show more content…
Although there are various kinds of products under Foster’s Group, we will just focusing on the Foster’s Beer and discuss it further in this report. Basically, the Beer Market includes 3 major types of beers which are Porter, Scout, and Brown Ale. Foster’s expanded their offerings containing the whole 3 kinds of Beers and they also allow their customers the power to choose their own which beer they prefer the most. Porter has its special taste which is strong in barley flavor and implies chocolate. Some examples of Porter Beers are Foster’s Lager, KB Lager and Melbourne …show more content…
4Ps defines as Product, Price, Place, and Promotion. Based on the statement from Smith and Wiggins (2008), the 4Ps refers to strategic controls for the whole marketing concept. 4Ps determine the product life cycle’s growth and movement. The first P refers to ‘’Product’’ which here Foster’s has a wide range of products, such as beers, wine, and spirits, which their prices are various as well. A positive result from the wide range of products which Foster’s has will bring the company to enter a huge market. In a large market like Asian market, beer is the most popular and easiest product to sell; so to begin their marketing program Foster’s will be focusing in marketing their beers. Besides popular and easy to market, commonly the price of beers consider as cheap and handy to a large size of customers. After they success to gain market share by marketing their beers, Foster’s will expand their marketing by taking in their wine and spirit products to the market. Foster’s products will be marketed as being accessible to
Student Name: Bonita Tania Last name First Name
Student Number: Email:c3117454@uon.edu.au
Course: ode Course Code Course Title
Campus of Study: PSB Academy
Assessment Item Title: Research Project
Tutorial Group: Word Count (If applicable): Due Date/Time:
Lecturer/Tutor Name: Robert J.
Extension Granted: Yes No Granted Until: Please attach the approved copy of your extension approval.
Include here any instructions / checklist for submission
I declare that this assessment item is my own work unless otherwise acknowledged and is in accordance with the University’s plagiarism policy available from the Policy Library on the web at
http://www.newcastle.edu.au/policy/academic/general/academic_integrity_policy-new.pdf …show more content…
Although there are various kinds of products under Foster’s Group, we will just focusing on the Foster’s Beer and discuss it further in this report. Basically, the Beer Market includes 3 major types of beers which are Porter, Scout, and Brown Ale. Foster’s expanded their offerings containing the whole 3 kinds of Beers and they also allow their customers the power to choose their own which beer they prefer the most. Porter has its special taste which is strong in barley flavor and implies chocolate. Some examples of Porter Beers are Foster’s Lager, KB Lager and Melbourne …show more content…
4Ps defines as Product, Price, Place, and Promotion. Based on the statement from Smith and Wiggins (2008), the 4Ps refers to strategic controls for the whole marketing concept. 4Ps determine the product life cycle’s growth and movement. The first P refers to ‘’Product’’ which here Foster’s has a wide range of products, such as beers, wine, and spirits, which their prices are various as well. A positive result from the wide range of products which Foster’s has will bring the company to enter a huge market. In a large market like Asian market, beer is the most popular and easiest product to sell; so to begin their marketing program Foster’s will be focusing in marketing their beers. Besides popular and easy to market, commonly the price of beers consider as cheap and handy to a large size of customers. After they success to gain market share by marketing their beers, Foster’s will expand their marketing by taking in their wine and spirit products to the market. Foster’s products will be marketed as being accessible to