Week Three Summary
Team C Reflection
This week I learned about qualitative and quantitative analysis. Qualitative is exploratory research that helps develop an idea when there is uncertainty. This type of research is done with interviews of individual groups of people or focus groups. Quantitative research is research using numerical data. This type of research is done in bigger groups in different surveys types. Some examples are online or telephone interviews (Cooper & Schindler, 2011).
This week material helped me receive another perspective on using surveys. I enjoy taking some surveys however; when knowing I am being tested on something I tend to tense up. There is various ways to conduct surveys examples online or emails. Surveys can be simple and can be asked detailed questions depending on the research that is being explored. The way a survey is created will vary from topic-to-topic, and the outcomes will be different as well. I want to own my own business, and in order to create the right business for my area I have to research to ensure my business can survive. The material has given me the needed educational material to begin researching the required information to apply into my own potential business. When the business is established I can implement small surveys to my customers to provide feedback about my business (Cooper & Schindler, 2011).
This week we learned about qualitative and quantitative analysis. Qualitative analysis uses interviews of focus groups or individual whereas quantitative deals with numerical data. We also learned about surveys. Surveys can be a helpful tool to get feedback of data for your research project. As a team we worked on our first paper which was fun to interact with the team. This is the first team I have had in a while that works well together and takes each other’s opinions and can agree. We also learned about observations and experiments.
References: Cooper, D., & Schindler, P. (2011). Business research methods (11th ed.). New York, NY: McGraw-Hill/Irwin.