Sullivan Ford Auto World

Topics: Sales, Marketing, Automobile Pages: 2 (729 words) Published: February 24, 2014
1.Marketing cars differ from marketing services for those same vehicles. Marketing cars you are selling a tangible product, where the potential customer can do research online and go into a dealership and test drive it. Once the customer has decided which vehicle to purchase, the best price is most important and liking the sales person is only an added benefit. Compared to marketing the services for that same vehicle, it is more important to feel that a customer likes the person or company so that he/she can build a relationship of trust and confidence which leads to a satisfied customer as well as repeated business. Repeat business might be in the form of an oil change, or most costly work that is in or out of warranty.

3.From a consumer perspective, running a car sales and service dealership and managing health care services have many similarities when seeking to attract new customers and keep existing ones happy. Drawing on Carol's experience, handling customer complaints in healthcare or any other industry will provide an opportunity for learning and understanding where improvements may be needed. For patience's to stay in the same long-term care facility would require them receiving proper care and an environment of trust, comfort and satisfaction. This is similar to running a car sales and service dealership, because of the building trust and relationship that would motivate customers to come back for regular maintenance, major repairs as well as repeat purchases.... 1.Marketing cars differ from marketing services for those same vehicles. Marketing cars you are selling a tangible product, where the potential customer can do research online and go into a dealership and test drive it. Once the customer has decided which vehicle to purchase, the best price is most important and liking the sales person is only an added benefit. Compared to marketing the services for that same vehicle, it is more important to feel that a customer likes the person or...
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