Suistainable Management of Hospitality Enterprises

Topics: Wine, Marketing, Oenology Pages: 10 (3047 words) Published: April 12, 2013
No. of Words -

Words- 2559

Table of ContentsPages
Executive Summary
1 Introduction 4 1.1 Background 4 1.2 Aim 4
2Wine production 5-6

2.1 Background 5 2.2 Medoc 5 2.3Importance of the wine industry to the contemporary hotel 5 2.4 Expanding the Market 5-6 2.5 Sustainable Wine production 6

3 Sustainable management. 6-7 3.1 Water 6 3.2 Energy efficient lightning 6 3.3 Thermal engineering 7 3.4 Zero solid waste 7 3.5 Glass window 7

4 Human Resource management 7-8

4.1 Background 7 4.2 Recruitment 7-8 4.3 Training and development 8 4.4 Improvement of interpersonal skills 8 4.5 Change Management 8

5 Marketing 8-9 5.1 Definition 8 5.2 Importance 9 5.3 Destination 9 5.4 Different types of marketing strategies 9

6 Conclusion

6.1 Areas of Strength 10 6.2 Areas of Weakness 10

7 Recommendations 10

8 Reference List 11

Executive summary
This report is made out by rectifying all the details about the hotel; how the...


References: * c. Michael hall, 2007. Wine marketing. 1 edition. Routledge.
* Christopher ulph, 2011. Marketing strategies used by Intel to create a sustainable market position. Edition. Grin verlag.
* Ina ennert, 2009, suistanable human resource management; a conceptual and exploratory analysis from a paradox perspective (contribution to management science). 2009 edition. Physica.
* Jackson, Susan e. 2012. Managing human resources for environmental sustainability. 1 edition jossey- bass.
* Mcdaniel, Carl d. 1997. Marketing research essentials. 2nd edition. South western pub.
* Northouse, Peter g. 2009. Leadership; theory and practice. Fifth edition, sage publication, Inc.
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