Sugar Crm

Topics: Customer relationship management, Marketing, Customer service Pages: 1 (632 words) Published: November 1, 2014

SugarCRMDigi is a telecommunication that put attention on customer acquisition and satisfaction. As they have the intensive to maximize customer satisfaction, Digi have decided to use SugarCRM system. (Goh, 2014)With this system, it can help their business communication with prospects, tract them through the sales cycle, close deals, and maintain customer good relationship. (jlee,2013) .SugarCRM is the world’s leading provider of commercial open source customer relationship management (CRM) software. Founded as an open source project in 2004. In the last year, SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise. (Digi communication, N.D) Sugar allows you to automate your business processes like sales, marketing, customer support, and more. Sugar is an inclusive, easily customizable, and powerful CRM system that is sure to find any business’s sweet spot. (jlee,2013) There are 3 benefit of using SugarCRM. Firstly, is creating as well as qualifying leads. It is seen that the process of creating and tracking leads, coordinating marketing campaigns and also monitoring clients’ response and to carry out the important task for effective marketing approach involve both time and resources. It allows you to check marketing analytics and to implement marketing campaigns by handling several tasks and also organizing vital data that are important to boosts business sales. AS a result of this technology, Digi can effectively do the marketing of its principal clients with the same level of professionalism. Besides that, Sugar CRM helps to automate the difficult tasks. One of the important features of this CRM is its ability of automating the basic and complicated tasks of data management of the client. It also allows you to detect all the important characteristics of your clients and then use the information for crafting a personalized approach to loyalty,...
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