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Successful Communication Skills: Made To Stick

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Successful Communication Skills: Made To Stick
Made To Stick is a guide that provides you with the tools for successful communication. Chip and Dan Heath use their Principles of SUCCESs as a guide to teach users the principles. Make the audience: Pay attention, Understand and remember it, Agree/Believe, Care and Be able to act on it. In the creative style in which this piece was written I will attempt to summarize its principles while trying to avoiding the dreaded “Curse of Knowledge”. Make the audience pay attention! According to “The Essential 20: Twenty Components of an Excellent Health Care Team” the attention span may be as short as 8 seconds. Imagine losing focus during the time it takes to tie one of your shoes. When you are trying to train your staff, communicate a
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