Successful Brand Leadership-Gucci
Individual Term Assignment
Successful Brand Leadership
Made by Annus Dorottya
Introduction:
The House of Gucci, better known simply as Gucci, is an Italian fashion and leather goods label, part of he Gucci Group, which is owned by French company Pinault-Printemps-Redoute (PPR). Gucci was founded by Guccio Gucci inFlorence in 1921. Gucci generated circa €2.2 billion worldwide of revenue in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine's annual 2009
"Top Global 100 Brands" chart created byInterbrand. Gucci is also the biggest-selling Italian brand in the world. Gucci operates about 278 directly operated stores worl
Company History:
Like many other high-fashion companies, Gucci began as a small, family-owned saddlery and leather goods store. Guccio Gucci was the son of an Italian merchant from the country’s northern manufacturing region. As a young man, he travelled to Paris and London, where he gained an appreciation of cosmopolitan culture, sophistication, and aesthetics. Gucci opened his first boutique in the family’s native Florence in 1921 and quickly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's most notable products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal bit. After Guccio's death in 1953, Aldo (his son) helped lead the company to a position of international prominence, opening the company’s first boutiques in London, Paris and New York. As the Gucci expanded overseas, board meetings about the company’s future often ended with tempers flaring and luggage and purses flying. Gucci targeted the Far East for further expansion in the late 1960s, opening
Successful Brand Leadership
Made by Annus Dorottya
Introduction:
The House of Gucci, better known simply as Gucci, is an Italian fashion and leather goods label, part of he Gucci Group, which is owned by French company Pinault-Printemps-Redoute (PPR). Gucci was founded by Guccio Gucci inFlorence in 1921. Gucci generated circa €2.2 billion worldwide of revenue in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine's annual 2009
"Top Global 100 Brands" chart created byInterbrand. Gucci is also the biggest-selling Italian brand in the world. Gucci operates about 278 directly operated stores worl
Company History:
Like many other high-fashion companies, Gucci began as a small, family-owned saddlery and leather goods store. Guccio Gucci was the son of an Italian merchant from the country’s northern manufacturing region. As a young man, he travelled to Paris and London, where he gained an appreciation of cosmopolitan culture, sophistication, and aesthetics. Gucci opened his first boutique in the family’s native Florence in 1921 and quickly built a reputation for quality, hiring the best craftsmen he could find to work in his atelier. In 1938, Gucci expanded and a boutique was opened in Rome. Guccio was responsible for designing many of the company's most notable products. In 1947, Gucci introduced the bamboo handle handbag, which is still a company mainstay. During the 1950s, Gucci also developed the trademark striped webbing, which was derived from the saddle girth, and the suede moccasin with a metal bit. After Guccio's death in 1953, Aldo (his son) helped lead the company to a position of international prominence, opening the company’s first boutiques in London, Paris and New York. As the Gucci expanded overseas, board meetings about the company’s future often ended with tempers flaring and luggage and purses flying. Gucci targeted the Far East for further expansion in the late 1960s, opening
Bibliography: www.wikipedia.com www.gucci.com www.livemint.com www.dailydozencreative.com www.suitesize.com Appendix Pictures: www.gucci.com