Success of Ikea

Topics: IKEA, Ingvar Kamprad, Furniture Pages: 4 (1326 words) Published: March 17, 2009
Success of IKEA The secret of success of IKEA is the IKEA-feeling, the culture. The company has Swedish origins, and it's no accident that the IKEA logo is blue and yellow. The IKEA concept, like its founder, was born in Småland. The people are famous for working hard, living on slender means and using their heads to make the best possible use of the limited resources they have. Like the founder Ingvar Kamprad said „wasting resources is a mortal sin”. “This characterizes the whole company itself. This way of doing things is at the heart of the IKEA approach to keeping prices low. But quality is not compromised for the sake of cost. Swedenhas an international reputation for safety and quality you can rely on, and IKEA retailers take pride in offering the right quality in all situations”. The IKEA product range is wide in several ways; it comprises 9,500 products that are largely the same in all IKEA stores. First, it's wide in function: you'll find everything you need to furnish your home, from plants and living-room furnishings to toys and whole kitchens. Second it's wide in style. The romantic at heart will find just as much as the minimalist. And finally, by being coordinated, the range is wide in function and style at the same time, and at all times. IKEA offers not just furniture, but smaller fixtures for rooms as well, that can be bought at the same time as furniture. Customers can spend a lot of time in the stores, even if they don’t want to buy any furniture, they walk around the inside globally same formed IKEA, they get ideas how to furnish their house, and in the end they might have a plan to come back later or even buy something, probably just a candle or a vase. Many people associate Sweden with a fresh, healthy way of life. This Swedish lifestyle is reflected in the IKEA product range. IKEA works to ensure that products and materials are adapted to minimize any negative impact on the environment, and are safe for customers from a health...
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