July 18 2013
Subway’s New Tasty Fallacy Sandwich
When it comes to eating healthier or building more muscles, some people tend to think eating fresh-healthy foods is going to help accomplish that. While that may sound enticing and convincing, there are some companies out there that will take advantage of people’s lack of education in nutrition and manipulate individuals’ ideas in dictating what is a “healthy” way of eating. An example of this type of company is the fast-food restaurant Subway. Subway is very skilled in displaying images of fresh foods and using professional athletes to convince viewers that their sandwiches are the best solution to achieve an overall healthier or athletic lifestyle. In one of their commercials, “The Super Food Training Routine,” which was aired July 1, 2013, it provides a perfect example of this. This commercial utilizes rich, mouthwatering images of their product, and uses professional athletes to credit Subway sandwiches to their success of being healthier and having outstanding athletic ability. It is effective in the use of inappropriate authority, bandwagon, and converse accident fallacies to lure uneducated, unhealthy, and obese individuals that only eating Subway sandwiches will make them healthier and strong like professional athletes. [The thesis is strong since it signals what fallacies are being used and if the overall approach is effective or not]. Subway, using inappropriate authority, influences individuals eating choices and how to be strong through the use of professional athletes. [First topic sentence signals the first point that will be defended within this paragraph]. One of the professional athletes used in the commercial is NASCAR driver Carl Edwards who states, “To be the best, you have to eat the best!” (Subway). Edward’s message (logos) is pretty clear in what he is trying to convey, telling the audience effectively (pathos) that eating Subway is the best solution to whatever people’s nutritional or physical goals are because according to Edwards, who is a renowned professional athlete, he knows what is the best. In addition, while Edwards is speaking, he is dressed in his NASCAR uniform and speaks in a forceful manner using hand gestures to really accentuate his message, which helps strengthens his point and, hopefully, his credibility to his audience. All of these illustrate inappropriate authority because Carl Edwards is only a NASCAR driver. His ability to drive behind a wheel has nothing to do with his knowledge on nutrition (ethos). His approach, however, is effective because Edwards is a professional athlete, and it may appear convincing and compelling to others who are not educated in healthy eating. His appearance shows that he is serious about Subway sandwiches. Subway’s use of inappropriate authority allows them to capture their audience in an uncanny manner to help sell their sandwiches. Sometimes being part of the best can feel great and motivating, and that is exactly what Subway does in the commercial with the use of bandwagon. [Next topic sentence is strong since it signals what fallacy is going to be analyzed within this paragraph]. Most Subway commercials have a slogan that says “Subway, eat fresh” towards the end, but when they have professional athletes representing their product, a different slogan is used. In this commercial, Ron Howard and Mike Trout, who are elite professional baseball players, and Carl Edwards all state that Subway is the official training restaurant for them, but more importantly, instead of saying “Subway, eat fresh” towards the end of the commercial, Carl Edwards says, “and athletes everywhere” (Subway). What they are all saying, essentially, is Subway is not only the official training restaurant for them, but also every single athlete out there. In other words, Subway is grouping all athletes and insinuating they all eat at Subway to improve their...
Cited: Subway. “The Superfood Training Routine”. YouTube. YouTube, 1 July 2013. Web. 1 July 2013.
[The commercial is correctly cited according to MLA and each space, punctuation is used carefully and thoughtfully].
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