Subaru's Appeal To Family Rhetorical Analysis

“Subaru’s Appeal to Family” America is a car culture. You can’t go to an American movie without seeing a car chase. Americans view their car as a statement of their wealth and independence. Despite the cultural identity that vehicles have in America, transportation is also critical for each and every person to exist successfully in this country. Our infrastructure is based around highways and roads that reinforce the cultural emphasis on car ownership and independence. SUVs have found a special place in American cultural identity. In fact, Americans buy SUVs because they can. SUVs might appeal to Americans’ desire for safety, towing capacity, off-road capability, and performance in austere weather conditions, but the truth is that
Subaru capitalizes on this knowledge by their repetition of the word love to reinforce the promise that, if bought, the owner of the vehicle will love its features and capabilities. According to Stuart Hirschberg, English professor, author and well know literary scholar, “the single most important technique for creating [a specific feeling for a consumer product] depends on transferring ideas, attributes, or feelings from outside the product onto the product itself” (2). In other words, the job of an advertisement is to personify a product as having positive human characteristics that endear it to the target audience. Subaru does just this by associating the Forester with love, through the repetitive use of the word love in the ad’s informational text and
They begin by using emotionally appealing text and transitioning into informational text. For example, they described the Subaru as being designed from the back seat forward. This is an emotion appeal to mothers because it is a reference to where their “precious cargo” sits. It insinuates that the entire vehicle is designed around keeping their child safe and continues by reinforcing the emotional nature of the first statement by explicitly stating that you do not just buy a Subaru for yourself. Once they appealed to the emotions of the mother they seal the deal by providing the facts. “More roomy. More capable. More fuel-efficient” (Subaru. Advertisement). These facts are designed to contrast with the emotional appeal of the first two sentences by being strong direct affirmations of