MJA Schröder, MG McEachern - British Food Journal, 2005 - emeraldinsight.com
... If fast-food retailers such as McDonald 's and KFC wish to maintain and attract new customers, the overall brand value must be re-defined. ... Department of Trade and Industry (2002), Corporate
Culture. CSR Project on Managing and Communicating CSR for Value, DTI, London, . ...
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Corporate versus societal culture: a comparative study of McDonald 's in Europe
T Royle - International Journal of Contemporary Hospitality …, 1995 - emeraldinsight.com
... while there are aspects of societal culture which cannot be totally evaded or overridden, the meaning and value of societal culture are continually and consistently being undermined by the pressure for convergence as represented in this case by one MNC′s corporate culture. ...
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[CITATION] Slice of Reality: Changing Culture at Pizza Hut and Yum! Brands, Inc.
B Mike, JW Slocum Jr - Organizational Dynamics, 2003 - Pergamon
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Managing Successful Brands: An Empirical Study which Compares the Corporate Cultures of Companies Managing the World 's Top 100 Brands with Those Managing …
P Hankinson, G Hankinson - Journal of Marketing Management, 1999 - Taylor & Francis
... Corporate culture can be a significant, strategic factor in the successful management of brands. ...
What holds all these new management ideas and working practices together, and indeed becomes a part of it is the corporate culture within which brands are managed. ...
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Business ethics and customer stakeholders
OC Ferrell - The Academy of Management Executive, 2004 - amp.aom.org
... a low
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