study skills

12

BUS20368
Managing the Marketing Team
Lecture TWELVE: 
Inter-team Relations:
Competition and Cooperation

LT12-1

BUS20368 Lecture 12 Outline 
• Personal and Team Identity
• Interteam Relationships
• Biases Associated with Intergroup Conflict

Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons

LT12-2

Personal and Team Identity
People __________themselves in many ways by the organizations they belong to and the teams they are a member of.
People naturally seek group affiliations; critical source of self-identity and self-esteem

Source: inspireplaycreate.com

Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons

LT12-3

Most Common
Categories
of
Personal and
Team Identity 

•
•
•
•
•

Gender groups
Position, level, class
Functional unit
Regional unit
Ethnicity and race

Source: http://thinkingaboutphilosophy.blogspot.hk/2012/07/criterion-of-personal-identity.html

Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons

LT12-4

Source of Group
Identity
1. Emotional
2. Behavioral
3. Cognitive

Source: http://www.delphineboel.com/details.php?portfolio=yes&id=42

Copyright © 2011 Pearson Educa8on, Inc. publishing as Pren8ce Hall + Bernard’s Modifica8ons

LT12-5

Exhibit 1

Three Sources of Group Identity

Source of
Identity

Items

_________
(Affective)

•
•
•
•

_________

• In this group, members don’t have to rely on one another
• All members need to contribute to achieve the group’s goals
• This group, members do not need to cooperate to complete group tasks

_________

• I think of this group as a