Study Regarding Internet Protocol Television : Factors Influencing Its Intention to Use

Topics: Internet, Internet television, Television, Streaming media / Pages: 43 (10593 words) / Published: Mar 19th, 2013
STUDY REGARDING INTERNET PROTOCOL TELEVISION: FACTORS INFLUENCING ITS INTENTION TO USE

THESIS RESEARCH

By
Janice Anastasia Laoda - 1200962675

BINUS INTERNATIONAL
BINUS UNIVERSITY
JAKARTA
(2012)

BINUS INTERNATIONAL
BINUS UNIVERSITY

Information Systems Major Sarjana Komputer Thesis Semester Even year 2012 STUDY REGARDING INTERNET PROTOCOL TELEVISION: FACTORS INFLUENCING ITS INTENTION TO USE IN JAKARTA

Janice Anastasia 1200962675

Abstract
Objectives
To identify factors that will affect the respondent’s intention to use Internet Protocol Television in Jakarta.
Method
The research is done quantitavely and the data collection method being used is survey or questionnaire. The author decides the framework into four model in order to get the result. Specifically, the statistical analysis being used is Compare means, Simple Linear Regression, Coefficient.
Results
The research result that there are 5 factors that relate its intention to use of Internet Protocol Television in Jakarta (Perceived Usefulness, Perceived Security, Attitude, Perceived of Cost, Perceived Playfulness), and there are 2 factors that positively related to Perceived Usefulness (Perceived Control, and Perceived Quality of Services), and there are 2 factors that positively related Perceived Playfulness (Perceived Control, Perceived Content of Quality), and there are 4 factors that positively related to Attitude towards Internet Protocol Television in Jakarta (Perceived Usefulness, Perceived Quality, Perceived Content Quality, Perceived Playfulness).

Conclusion
There are 9 variables that the author uses to identify the factors that affect the customer’s intention to use IPTV; there are also some mediated variables that the author uses in this thesis’s framework. The perceived quality of the content and system were found to have a significant effect on perceived usefulness and perceived playfulness. In addition, perceived control was found to have a significant effect

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