Study on Smart Cars Entering Nigeria

Case study on Smart Cars entering Nigeria and how it can be a success after its launch in Indonesia. Lagos, Nigeria is one of the fastest growing cities in Africa continent and is in a desperate need of the automobile industry. The car black market and high taxes are killing the automobile industry in Nigeria. Smart cars would prove to be a boon for the country, both economically and environment. South Africa wants to support Nigeria set up the automobile industry in Nigeria, which would provide the country with cheaper cars, provide jobs to local people and would take the country forward. The country will move away from oil revenue dependence and enter the industrial era which the world had entered 50 years back.

Smart cars are small, perfect for a city like Lagos where roads and narrow and there is a lot of traffic on those narrow roads. Smart cars are so much easier to navigate, manoeuvre and park in a city environment.

D A I M L E R A G ’ S S M A R T C A R
Is
it so Smart in the Emerging Markets of Indonesia and Nigeria?

Master of International Business Case Study Fa13-EIB-B238-01-International Business Strategy Professor Bhaskar Chakravorti Submitted by Team 7 August 21, 2013

© 2013 TEAM 7 http://fletcher.tufts.edu

1

Daimler AG’s Smart car: Is it so smart in the Emerging Markets of Indonesia and Nigeria?

The Emergence of the Microcar

In 2008, when there was a