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Study on Mobile Value Added Services

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Study on Mobile Value Added Services
A Study of the Mobile Value Added Services (MVAS) Market in India
October 2007

© 2007 Boston Analytics. All Rights Reserved.

Table of Contents
The Indian Telecom Industry .................................................................................................... 6
Evolution ........................................................................................................................................................... 6 Key Performance Indicators ............................................................................................................................ 8 The Changing Landscape ................................................................................................................................ 9

Mobile Value Added Services in India ................................................................................... 11
Industry Definition .......................................................................................................................................... 11 Growth Drivers ............................................................................................................................................... 12 Market Size...................................................................................................................................................... 12

The MVAS Business Model .................................................................................................... 15
Industry Value Chain ...................................................................................................................................... 15

MVAS Platforms ....................................................................................................................... 18
MVAS on Data/Text and Voice Platforms ..................................................................................................... 18

Revenue Sharing in MVAS
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