Study on Furniture Industry

Topics: Furniture, Table, Decorative arts Pages: 27 (4552 words) Published: January 23, 2009
A STUDY ON FURNITURE MARKET IN KANNUR DISTRICT WITH SPECIAL REFERENCE TO RUBCO RUBWOOD FURNITURE’S

A PROJECT REPORT Submitted by

MAYA MOHAN P.K

(Roll.no.)

In Partial fulfillment of the requirements of Anna university Coimbatore for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

DEPARTMENT OF MANAGEMENT STUDIES

SENGUNTHAR ENGINEERING COLLEGE,

TIRUCHENGODE

JULY - 2008

DECLARATION

MAYA MOHAN P.K, hereby declare that the project entitled "A STUDY ON FURNITURE MARKET IN KANNUR DISTRICT WITH SPECIAL REFERENCE TO RUBCO RUBWOOB FURNITURE’S" submitted to Sengunthar Engineering College, Anna University in partial fulfillment of Master of Business Administration is record of original project work done by me under the guidance of Mr.THEERKHAPATHY , M.B.A, M.Phil. (Ph.D), Department of Management Studies, Sengunthar Engineering College, Tiruchengode.

BONAFIDE CERTIFICATE

Certified that this project report titled "A STUDY ON FURNITURE MARKET IN KANNUR DISTRICT WITH SPECIAL REFERENCE TO RUBCO RUBWOOD FURNITURE’S” is a bonafide work of Miss. MAYA MOHAN P.K, who carried out the research under my supervision. Certified further, that to the best of my knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.

_________________________________
Head of the DepartmentFaculty Guide

_______________ ________________

Internal Examiner External Examiner

ABSTRACT

A study is made to find out dealers attitude towards RUBCO RUBWOOD FURNITURE’S, and also to find out the factors which affects the dealers in dealing with Rubco furniture’s. The researcher adopted descriptive type of research design for this study. The total numbers of respondents were 80 .Data has been collected from the dealers through questionnaire with multiple choices .The researcher collected primary data information from the samples of dealers through direct interview, secondary data has collected from the sources of the company. Analytical tool used in this study is percentage method. Hence this study stands as a yardstick to find out the black moles, which are not negligible, and with the careful analysis this study helps to prevent these negative factors.

ACKNOWLEDGEMENT

A work done successfully is always a result of complete effort education and hard works. But something more works on it and that is the support extended from the people around us.

I deem it a pleasure to express my sincere thanks to our correspondent Mr. T.P. ARUMUGAM for giving me an opportunity to undertaken this project. I express my sincere thanks to our respected director, Prof. A. BALADHANDAPANI for making a good atmosphere to do this project. I express my sincere thanks to Dr. N. KOTTESWARAN, BE (Civil), ME (Struct), Ph.D., Sengunthar Engineering College for giving me firm support in all manners. I own my deep gratitude to Dr.S.Chandrakumarmangalam, M.Phil, Director of Sengunthar Institute of Management Studies for his great interest and encouragement which gave the essential confidence.

Patience is the mother of confidence. Such patience was sensed with my guide Mr.THEERKHAPATHY, M.B.A., M.Phil, Sengunthar Engineering College, Tiruchengode during his valuable guidance. I wish to my deep sense of gratitude and profound thanks to him. I express my sincere thanks to MADHUSOODANAN R, asst Manager (f&p), RUBCO SALES INTERNATIONAL Ltd for permitting me to carryout the project work.

I also thank all the staff members of Sengunthar B-School for their timely suggestions...

Bibliography: • PHILIP KOTLER : MARKETING MANAGEMENT, Prentice hall of India Pvt.Ltd, New Delhi, Ninth edition
• KOTHARI C.R : Research Methodology Methods and Techniques, Wishva Prakashan Publishing Housing Pvt. Ltd, New Delhi, second edition, 1990
• COMPANY MATERIALS
• WEBSITES
WWW.rubcogroup.com
www.rubcohvat.com
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% of respondents = No. of respondents / Total respondents x 100
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