Study of Multinational Conglomerate

Topics: Marketing, Sony, Home cinema Pages: 2 (423 words) Published: January 20, 2013
Sony corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan, and one of the world’s largest media conglomerate with revenue of US$ 88.7 billion ( as of 2008) based on Minato, Tokyo. Its name is derived from Sonus, the Greek goddess of sound. The first market mix element is Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want. Product decision normally base on Brand name, Functionality, Styling, Quality, Safety, Packaging, Repairs and Support, Warranty, Accessories and Services. These product attributes can be manipulated depending on what the target market wants. Also, customers always look for new and improved things, which are why marketers should improve existing products, develop new ones, and discontinue old ones that are no longer needed or wanted by the customer. Sony has a variety of products ranging from electronic devices, games and entertainment. So, briefly Sony products can be categorized in the following major product categories: Television and Projectors, Home video, Home audio, Home Theatre system, Digital Photography, Hand cam video camera, Computer Peripheral, Portable audio, Game, In-car entertainment, Mobile phones, Storage and recording media, Batteries and charger, and other accessories. So as we can see, Sony has a wide range of digital products it offers to its customer. Furthermore, I will prefer to go in details about Laptops products offered by Sony. In case of laptops, Sony has a variety of laptops it offers to its customers. These laptops come with different features, quality, designs, models and sizes. The laptops sold by Sony come with a brand name of Sony VAIO. After deciding what products and services consumers want, the next step is to set appropriate price. Pricing decisions are almost always made in consultation with marketing management. Price is the only marketing mix variable that can be altered quickly....
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