Study of Customer Preference Towards Savings Schemes of Laluk Post Office

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Study of Customer Preference towards Savings Schemes of Laluk Post Office

A Case Study, Submitted to Dibrugarh University in Partial Fulfilment of Bachelor’s Degree in Commerce With Specialization in Marketing

Submitted by: Aditya Prasad Chakravorty
Roll Number:
Registration Number:
Dibrugarh University
Dibrugarh

Dr. K.M. Bhagawati
Associate Professor
Dept. Of Marketing Management
D.H.S.K. Commerce College
Dibrugarh, 786001
Assam

Certificate

Certified that the project report on the study entitled,
“Study of Customer Preference towards Savings Schemes of Post Offices, A Case Study, Submitted to Dibrugarh University in Partial Fulfilment of Bachelor’s Degree in Commerce With Specialization in Marketing” has been prepared and submitted by:
Sri Aditya Prasad Chakravorty.
The report is in partial fulfilment of the
B.Com 3rd year speciality (Marketing) course under
Dibrugarh University for the academic session 2010-2011.

The report has been prepared under
My guidance and supervision and is certified to be
A genuine and original work.

No part of this report has been published or presented anywhere for any award.

Date:
Place:

ACKNOWLEDGEMENTS

The present study entitled, “Study of Customer Preference towards Savings Schemes of Laluk Post Office, A Case Study, Submitted to Dibrugarh University in Partial Fulfilment of Bachelor’s Degree in Commerce With Specialization in Marketing” is for the fulfilment of B.Com, Part III course. In course of the study I have realised that the Department of Posts, is indeed doing a noble task by setting up post offices even at remote places and is involved promoting savings among the rural people.
This study would not have been possible without the help of the professors of my college. In this context, I take this opportunity to sincerely thank my supervisor and guide, Prof. K.M. Bhagawati, Associate Professor, Dept of Marketing Management, D.H.S.K. Commerce College, who



References: * Interest & Repayment on maturity : On maturity of the accounts opened on or after 1st March, 2003, an amount (inclusive of interest) of Rs

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