Study of Customer Preference Towards Purchase of Laptop/Desktop of Hcl

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STUDY OF CUSTOMER PREFERENCE TOWARDS PURCHASE OF LAPTOP/DESKTOP OF HCL

ACKNOWLEDGEMENT
It gives us immense pleasure to acknowledge the names, who had helped us in successful completion of this project. First of all I would take the opportunity to thank the Almighty God for granting me all the strength I needed. Generous thanks to my project guide Prof Mukesh Porwal without whose guidance and support this project would not have been possible.
We are thankful to him for his constant constructive criticism and invaluable suggestions, which benefited us a lot while developing the project on “Customer Preference towards purchase of Laptop/Desktop of HCL”. He has been a constant source of inspiration and motivation for hard work. He has been very co-operative throughout this project work. Through this column, it would be our utmost pleasure to express our warm thanks to him for his encouragement, co-operation and consent without which we might not have been able to accomplish this project.
We would also thank all my colleagues and friends who gave me a lot of support and help.

TABLE OF CONTENTS

Introduction 4
Overview 5 1. Review of Literature

2.1 Company History 6 2.2 Role of Advertisement 9 2.3 Marketing Strategy 10 2.4 The Decision Making Process 12
1.5 Customer Relationship Management (CRM) 14
1.6 SWOT Analysis 17

2. Research Methodology 20

3.5 Research problem and Research Design 20 3.6 Data collection 21

3. Data Analysis & Graphical Data Interpretation 22



Bibliography: 2005: HCL Launches Micro Balanced Technology Extended (BTX) Form Factor for desktops in India on February 10, 2005 Products and solutions

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