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STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY

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STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY
STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY

A PROJECT REPORT

Submitted by :
HARPINDER SINGH
(Roll no. 8100132015)

in the partial fulfillment for the award of the degree of BACHELORS OF BUSINESS ADMINISTRATION

Submitted to:
Dr. MEENAL CHAUHAN
Gian Jyoti Institute of Management &Technology

PUNJAB TECHNICAL UNIVERSITY, JALANDHAR 2008-2011 ABSTRACT
The research project was undertaken to study the consumer preferences towards 150 cc motorcycles in Ludhiana city. Consumer is said to be the pivot around which the entire business activities revolve and thus it is necessary to know that how individuals make decisions. Primary data were collected from a sample of 120 respondents which was taken from the service centers of the motorcycle outlets. The factors leading to need arousal for 150 cc motorcycles were identified as availability of better pick up and elegant appearance. The main source of information about the motorcycle has been the media both print and electronic. The decision to purchase a particular brand of motorcycle was mostly made by the customer himself. The important factors considered while purchasing a motorcycle were pick up, styling and fuel efficiency. Bajaj Pulsar provides highest satisfaction in case of pick up, comfort, after sales service and maintenance cost whereas TVS Apache provides highest satisfaction in case of appearance/design and mileage.

CERTIFICATE

Certified that this project report “STUDY OF CONSUMER PREFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY” is the bonafide work of “ HARPINDER SINGH”. Who carried out the project work under my supervision. (Dr. MEENAL CHAUHAN)

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References: www.google.com www.bajajauto.com www.herohonda.com www.tvs.com Research methodology , Kothari,C.R. Society of Indian Automobile Manufacturers (SIAM) Report on 2-Wheeler Sales (2009-10)
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