Study Material
ZENITH
International Journal of Multidisciplinary Research Vol.2 Issue 1, January 2012, ISSN 2231 5780
RIGHT TO SIGHT: A MANAGEMENT CASE STUDY ON ARAVIND EYE HOSPITALS
DR. BHUPINDER CHAUDHARY*; DR. ASHWIN G. MODI**; DR. KALYAN REDDY***
*Assistant Professor, Department of Hospital Management, H.N.G. University, Patan (Gujarat)-384265. **Co-ordinator, Department of Hospital Management, H.N.G. University, Patan (Gujarat)-384265. ***Assistant Professor, Department of Hospital Management, H.N.G. University, Patan (Gujarat)-384265.
ABSTRACT With the aim of providing affordable eye care services to a country which has about 20 million blind citizens and 80% of it due to curable cataracts, at the age of 58, Dr. V. Started, the Aravind Eye Hospital. Popularly known as the McDonald‘s of cataract surgery, with a bed strength of more than 4000 beds and serving 0.25 million patients every year, this is one of the world‘s largest eye care systems catering largely to the poor population. Poor people with cataract can regain their eye-sight at a price as low as $40 or even free, if they can‘t afford. It was demonstrated by this non-profit system that it is practically possible to combine high quality, low cost, world scale and sustainability. It has been seen as a unique business model by many Organizations and has proven that care provided at low cost can also yield sustainability and even profitability. Aravind system 's successful manufacturing unit, Aurolab, has produced 6%-7% of the low-cost lenses world-wide in 2002, which were sold in more than 100 countries. This Organization has been a source of case studies to not only national, but International agencies as well. ___________________________________________________________________________ INTRODUCTION CASE STUDY Dr. V. created a system for sight-saving cataract surgeries that produces enviable medical outcomes in one of the poorest regions of the globe. Its rapid expansion over three decades was not built
International Journal of Multidisciplinary Research Vol.2 Issue 1, January 2012, ISSN 2231 5780
RIGHT TO SIGHT: A MANAGEMENT CASE STUDY ON ARAVIND EYE HOSPITALS
DR. BHUPINDER CHAUDHARY*; DR. ASHWIN G. MODI**; DR. KALYAN REDDY***
*Assistant Professor, Department of Hospital Management, H.N.G. University, Patan (Gujarat)-384265. **Co-ordinator, Department of Hospital Management, H.N.G. University, Patan (Gujarat)-384265. ***Assistant Professor, Department of Hospital Management, H.N.G. University, Patan (Gujarat)-384265.
ABSTRACT With the aim of providing affordable eye care services to a country which has about 20 million blind citizens and 80% of it due to curable cataracts, at the age of 58, Dr. V. Started, the Aravind Eye Hospital. Popularly known as the McDonald‘s of cataract surgery, with a bed strength of more than 4000 beds and serving 0.25 million patients every year, this is one of the world‘s largest eye care systems catering largely to the poor population. Poor people with cataract can regain their eye-sight at a price as low as $40 or even free, if they can‘t afford. It was demonstrated by this non-profit system that it is practically possible to combine high quality, low cost, world scale and sustainability. It has been seen as a unique business model by many Organizations and has proven that care provided at low cost can also yield sustainability and even profitability. Aravind system 's successful manufacturing unit, Aurolab, has produced 6%-7% of the low-cost lenses world-wide in 2002, which were sold in more than 100 countries. This Organization has been a source of case studies to not only national, but International agencies as well. ___________________________________________________________________________ INTRODUCTION CASE STUDY Dr. V. created a system for sight-saving cataract surgeries that produces enviable medical outcomes in one of the poorest regions of the globe. Its rapid expansion over three decades was not built
References: ―The Aravind Eye Care System: Delivering the Most Precious Gift‖ in C.K. Prahalad (2004), The Fortune at the Bottom of the Pyramid. N.J.: Wharton Publishing. Adopt a Business Partner Case Study: Aravind ARAVIND EYE CARE SYSTEM: GIVING THEM THE MOST PRECIOUS GIFT Compassionate, High Quality Health Care at Low Cost Volume 16, Number 3 Article by Janat Shah & Murty LS September, 2004 http://online.wsj.com/article_print/SB115474199023727728.html http://www.aravind.org/ http://www.rediff.com/money/2009/apr/06why-this-eye-hospital-is-a-case-study-atharvard.htm The Financial Express The Next 4 Billion: Market size and business strategy at the base of the pyramid (World Resource Institute & International Finance Corporation) Treating Cataracts in India V. Kasturi Rangan and R.D. Thulasiraj Making Sight Affordable Innovations Case Narrative: The Aravind Eye Care System World Health Organization. Global Initiative for the Prevention of Avoidable Blindness. Geneva, Switzerland: World Health Organization; 1997. WHO/ PBL/97.61. www.wileyeurope.com/college/tidd www.zenithresearch.org.in 457