Study Guide Marketing
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Business in WA » Small Business Development Corporation (SBDC) » Corporate Publications » Marketing - Promotion Strategy
Marketing - Promotion Strategy
Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public.
This BIZguide information is also available as a PDF which has been formatted for downloading and printing.
Download the BIZguide Marketing - Promotion Strategy (4-page PDF 694KB) for printing
Once you’ve identified your target market, you’ll have a good idea of the best way to reach them, but most businesses use a mix of advertising, personal selling, referrals, sales promotion and public relations to promote their products or services. 1. -------------------------------------------------
Advertising
2. -------------------------------------------------
Selling
3. -------------------------------------------------
Sales Promotion 4. -------------------------------------------------
Public Relations
-------------------------------------------------
1. Advertising
What is advertising?
Advertising is a form of communication designed to persuade potential customers to choose your product or service over that of a competitor
Successful advertising involves making your products or services positively known by that section of the public most likely to purchase them.
It should be a planned, consistent
Business in WA » Small Business Development Corporation (SBDC) » Corporate Publications » Marketing - Promotion Strategy
Marketing - Promotion Strategy
Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public.
This BIZguide information is also available as a PDF which has been formatted for downloading and printing.
Download the BIZguide Marketing - Promotion Strategy (4-page PDF 694KB) for printing
Once you’ve identified your target market, you’ll have a good idea of the best way to reach them, but most businesses use a mix of advertising, personal selling, referrals, sales promotion and public relations to promote their products or services. 1. -------------------------------------------------
Advertising
2. -------------------------------------------------
Selling
3. -------------------------------------------------
Sales Promotion 4. -------------------------------------------------
Public Relations
-------------------------------------------------
1. Advertising
What is advertising?
Advertising is a form of communication designed to persuade potential customers to choose your product or service over that of a competitor
Successful advertising involves making your products or services positively known by that section of the public most likely to purchase them.
It should be a planned, consistent
References: According to Shaw, Eric (2012). Marketing Strategy: From the Origin of the Concept to the Development of a Conceptual Framework. Journal of Historical Research in Marketing., there is a framework for marketing strategies. * Market growth strategies "In the early growth stage, the marketing manager may choose from two additional strategic alternatives: segment expansion (Smith, Ansoff) or brand expansion (Borden, Ansoff, Kerin and Peterson, 1978)" (48). * Smith’s “differentiation and segmentation strategies” "In product differentiation, according to Smith (1956, p