Study
• Introduction to Nike: Nike, Inc. is an incorporated company that designs, develops and markets worldwide athleticfootwear, apparel, equipment and accessories. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in theUnited States, Europe, Asia Pacific, and the Americas. Nike has some 20,000 retailers worldwide including Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, and Web sites which sell Nike's sports and leisure products. Nikeaccounts for 33% of the global market share in the athletic footwear industry. Nike, being an international organization, needs to focus on macro environmental factors.The external factor that affects brand/product Nike is political, economic, social andtechnology.
How did Nike get its name?
Nike is the goddess of victory in Roman and Greek mythology. Nike is renamed after the goddess Nike because it's said that Nike shoes gives you victory. Yesterday a few of my friends faced a small statue of a headless female angel. We found out that this headless angel was a Greek Godess named Nike who lost her head in battle. The Angels shape was similiar to the logo of Nike. 'We discussed and concluded that that's how the name Nike (the company) was chosen.
Nike shoes beginning
The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight,[1] and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.[5] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile
How did Nike get its name?
Nike is the goddess of victory in Roman and Greek mythology. Nike is renamed after the goddess Nike because it's said that Nike shoes gives you victory. Yesterday a few of my friends faced a small statue of a headless female angel. We found out that this headless angel was a Greek Godess named Nike who lost her head in battle. The Angels shape was similiar to the logo of Nike. 'We discussed and concluded that that's how the name Nike (the company) was chosen.
Nike shoes beginning
The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight,[1] and officially became Nike, Inc. on May 30, 1978. The company takes its name from Nike (Greek Νίκη, pronounced [nǐːkɛː]), the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.[5] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile