Study
INTERNET SHOPPING AND ITS IMPACT ON
CONSUMER BEHAVIOUR
MSc INTERNATIONAL BUSINESS
By
Fayu Zheng
2006
-1-
ACKNOWLEDGEMENTS
This research is the final dissertation for MSc International Business at the University of
Nottingham, during the summer term of 2006.
Firstly, I would like to thank Vicky Story for her invaluable support, guidance and availability throughout the course of this project.
In addition, I would like to thank all the participants for sparing the time to take part in the questionnaire.
Finally, I would like to express my love and appreciation to my parents, Juxiu Zheng and
Yangfang Wang, and also my fiancée Wei Jiang for their supports in the past few years.
-2-
ABSTRACT
The main goal of the paper is to obtain quantitative evidence describing the actuality of internet shopping in the case of the UK and China in order to explain the development of internet shopping and its impact on consumer behaviour. The paper builds on the relevant literature and at the same time examines consumer behaviour by questionnaires.
Furthermore, the future development of internet shopping will be measured, and a deep comparison of consumer behaviour between these two countries is also analysed. To reach those objectives a co-integration analysis and quantitative research methods are used to identify all aspect of the internet shopping and impact on consumer behaviour.
The data results obtained revealed in the paper support the research questions that including recent trends and various issues of in internet shopping, and principal factors for consumer behaviour.
The paper, therefore, provides information for analysing these research questions to conclude the status of internet shopping and its impact of consumer behaviour among UK and China consumers. More specifically, the empirical results suggest how the Ecommerce company make marketing strategies according the research data and analysing
results.
CONSUMER BEHAVIOUR
MSc INTERNATIONAL BUSINESS
By
Fayu Zheng
2006
-1-
ACKNOWLEDGEMENTS
This research is the final dissertation for MSc International Business at the University of
Nottingham, during the summer term of 2006.
Firstly, I would like to thank Vicky Story for her invaluable support, guidance and availability throughout the course of this project.
In addition, I would like to thank all the participants for sparing the time to take part in the questionnaire.
Finally, I would like to express my love and appreciation to my parents, Juxiu Zheng and
Yangfang Wang, and also my fiancée Wei Jiang for their supports in the past few years.
-2-
ABSTRACT
The main goal of the paper is to obtain quantitative evidence describing the actuality of internet shopping in the case of the UK and China in order to explain the development of internet shopping and its impact on consumer behaviour. The paper builds on the relevant literature and at the same time examines consumer behaviour by questionnaires.
Furthermore, the future development of internet shopping will be measured, and a deep comparison of consumer behaviour between these two countries is also analysed. To reach those objectives a co-integration analysis and quantitative research methods are used to identify all aspect of the internet shopping and impact on consumer behaviour.
The data results obtained revealed in the paper support the research questions that including recent trends and various issues of in internet shopping, and principal factors for consumer behaviour.
The paper, therefore, provides information for analysing these research questions to conclude the status of internet shopping and its impact of consumer behaviour among UK and China consumers. More specifically, the empirical results suggest how the Ecommerce company make marketing strategies according the research data and analysing
results.
References: through the internet (Moon, 2004). Therefore, to understand internet shopping and its -8- and choosing the most suitable product (Moon, 2004).