Study

Good Essays
1.The marketing channel for Mary Kay Cosmetics is called a direct selling channel.The company uses a sales force of over 1000000 Independent Beauty Consultants around the world.These consultants are not employees of Mary Kay Corporation;they buy cosmetics from the company at a wholesale price and sell to end-user at a retail price.They maintain personal relationships with their end-user consumers and deliver product to them after it is ordered;it is a high-service purchasing relationship form the consumer’s point of view.Consultants thus act as both distributors and retailers.
To what extent does an Independent Beauty Consultant participate in the eight universal marketing flows?
How might these flows be shifted,either among the members now in the channel or to different agencies or institutions not presently included?What do you think would be the implications of such shifts?(Think about how cosmetics are sold through department stores or through drugstore chains, for example.)
Within each of these distribution systems,specify the consumer’s role form a flow-absorption perspective.Contrast this with the consumer’s role when buying cos-metics from a department store or a drugstore chain.
For each of the three scenarios below.,categorize the demand for bulk-breaking ,spa-tial convenience,waiting/delivery time,and assortment/variety as high,medium,or low.In each case,explain your answers.
A woman in an emerging-market country of Southeast Asia wishes to buy some cosmetics for herself.She has never done so before and is not entirely sure of the occasions on which she will wear the cosmetics.She does not live near a big city.She is too poor to own a car but has a bit of extra money for a small luxury.
A manufacturer uses a particular industrial chemical in one of its large-scale pro-duction processes and needs to buy more of this chemical.The rest of the raw materials for its plant operations are delivered in a just-in-time fashion.
Before you visit certain

You May Also Find These Documents Helpful

  • Good Essays

    Study Study Study

    • 1018 Words
    • 5 Pages

    “THE HUNTING SNAKE” Sun-warmed in this late season’s grace under the autumn’s gentlest sky we walked, and froze half-through a pace. The great black snake went reeling by. Head-down, tongue-flickering on the trail he quested through the parting grass; sun glazed his curves of diamond scale and we lost breath to watch him pass. What track he followed, what small food fled living from his fierce intent, we scarcely thought; still as we stood our eyes went with him as he went. Cold…

    • 1018 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Study

    • 3517 Words
    • 15 Pages

    Topic Approaching Case Studies Applying Management and Technical Theories, Functions & Tools (Case Studies 2) Manpower Planning (Case Studies 3) Restaurant and Kitchen issues (Case Studies 4) Page 1 2 3 4 5 Room Division Issues (Case Studies 5) 6 Sales & Marketing functions (Case Studies 6) 7 Management functions (Case Studies 7) 8 9 Purchase & Procurement functions (Case Studies 8) 10 Facilities Management function (Case Studies 9) 11 Applying Management…

    • 3517 Words
    • 15 Pages
    Satisfactory Essays
  • Good Essays

    Of Studies

    • 352 Words
    • 2 Pages

    Studies serve for delight, for ornament, and for ability. Their chief use for delight, is in privateness and retiring; for ornament, is in discourse; and for ability, is in the judgment, and disposition of business. For expert men can execute, and perhaps judge of particulars, one by one; but the general counsels, and the plots and marshalling of affairs, come best, from those that are learned. To spend too much time in studies is sloth; to use them too much for ornament, is affectation; to…

    • 352 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Study

    • 1666 Words
    • 7 Pages

    NEW school year is about to unfold! With the goal of producing globally competitive education, the Department of Education (DepED) has recently rolled out its collaborative, planned educational reform - the K + 12 Program. of Education (DepED) has recently rolled out its collaborative, planned educational reform - the K + 12 Program. As presented, time-tested strategies of experts in the field were integrated, mission-driven initiatives of As presented, time-tested strategies of experts in the field…

    • 1666 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Study

    • 951 Words
    • 4 Pages

    condition. Besides that, we will work in a good working condition and working atmosphere, so it is good for us to work well. What’s more is that we will have more opportunities to be promoted. For examples, we have training courses or we can go abroad to study to help our companies be more developed. In sum up, we will have many pros when we work in foreign companies. Advantages of travelling by plane Nowadays, people can travel by plane, train or ship and car. However, travelling by plane, we will have…

    • 951 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    A Study on

    • 4432 Words
    • 18 Pages

    www.ccsenet.org/ijms International Journal of Marketing Studies Vol. 4, No. 1; February 2012 Customer Perception on Service Quality in Retail Banking in Developing Countries - A Case Study Md. Abdul Muyeed (Associate Professor) Department of Economics, Islamic University, Kushtia 7003, Bangladesh E-mail: mamuyeed@hotmail.co.uk Received: November 19, 2011 doi:10.5539/ijms.v4n1p116 Accepted: December 19, 2011 Published: February 1, 2012 URL: http://dx.doi.org/10.5539/ijms.v4n1p116…

    • 4432 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    study

    • 5861 Words
    • 24 Pages

    Journal of Business Research 60 (2007) 277 – 284 Hofstede 's dimensions of culture in international marketing studies Ana Maria Soares a,⁎, Minoo Farhangmehr a,1 , Aviv Shoham b,2 a School of Economics and Management, University of Minho, 4710-057, Braga, Portugal b Graduate School of Management, University of Haifa, Haifa, 31905, Israel Received 1 March 2006; received in revised form 1 August 2006; accepted 1 October 2006 Abstract Growth of research addressing the relationship between…

    • 5861 Words
    • 24 Pages
    Powerful Essays
  • Satisfactory Essays

    study

    • 724 Words
    • 3 Pages

    from Superior Group of Colleges affiliated with Gujranwala Board. My first school was The Educators High School for Boys Cantonment Plaza Sialkot where I have studied till my Matriculation. I passed my matriculation in 2011. I always wanted to study abroad and after a lot of research I choose Australia as my destination for further education, because Australia offers an educational experience that makes a real difference. Australia is a dynamic, vibrant country with energetic, friendly people…

    • 724 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    of studies

    • 986 Words
    • 3 Pages

    Studies provide anyone with a high degree of pleasure and enjoyment. Studies enhance our capabilities, our skill, competence and even power. We become further educated, we gain wisdom. Do not study to be argumentative but to explain and teach others and to influence to greater advantage and good of your fellow men. Simple men become wise through studies, wise men make good use of them Their chief use for delight is in privateness and retiring, for ornament, is in discourse, and for ability, is…

    • 986 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Study

    • 395 Words
    • 2 Pages

    CRJU 209 – CRIMINOLOGY FALL 2013 INSTRUCTOR: MS. A. ANDERSON Study Guide #1 Chapter 1: Crime and Criminology 1. ___________________is defined as the scientific study of the nature, extent, cause, and control of criminal behavior. 2. __________________behavior is that which departs from the norms and values of society. 3. ____________________use scientific methods to study the nature, extent, cause and control of criminal behavior. 4. The ______________________________is one…

    • 395 Words
    • 2 Pages
    Satisfactory Essays