Student Workbook Analysis

student workbook BUSINESS
COLLEGE

diploma

international business diploma marketing

Identify and evaluate marketing opportunities

BSBMKG501B
COURSE CODE

Student Workbook
BSBMKG501B Identify and evaluate marketing opportunities
2nd Edition 2012

Part of a suite of support materials for the

BSB07 Business Services Training Package

Acknowledgement
Innovation and Business Industry Skills Council (IBSA) would like to acknowledge
SkillSmart for their assistance with the original development of this resource.
First edition writer: Janene Piip

Industry reviewer: Leo Gaggl

Second edition revision by IBSA.
Copyright and Trade Mark Statement
© 2012 Innovation and Business Industry Skills Council Ltd
All rights reserved. Apart from any
Use of versions of this document made available online or in other electronic formats is subject to the applicable terms of use.
To the extent permitted by law, all implied terms are excluded from the arrangement under which this document is purchased from IBSA, and, if any term or condition that cannot lawfully be excluded is implied by law into, or deemed to apply to, that arrangement, then the liability of IBSA, and the purchaser’s sole remedy, for a breach of the term or condition is limited, at IBSA’s option, to any one of the following, as applicable:
(a)

if the breach relates to goods: (i) repairing; (ii) replacing; or (iii) paying the cost of repairing or replacing, the goods; or (b)

if the breach relates to services: (i) re-supplying; or (ii) paying the cost of re-supplying, the services.

Published by: Innovation and Business Industry
Skills Council Ltd
Level 11
176 Wellington Pde
East Melbourne VIC 3002
Phone: [phone]
Fax: [phone]
Email: [e-mail] www.ibsa.org.au ISBN: 978-1-922115-63-8
Stock code:
As we progress through the unit, you may wish to return to this activity and revise your answer.

Internal reporting systems
An internal reporting system catalogues all internal marketing processes within a business. All businesses have a wealth of information that they have accumulated purely by operating in the marketplace. However, too often this information remains underexploited for marketing purposes. This is either because:
● management and staff don’t know how to collate, compile and read the data in a

useful and meaningful way
● the data is hidden in another department and doesn’t filter down because it is not

deemed relevant for marketing purposes.
Information can be organised by category, to help the marketing manager determine how best to use it. The following categories can be useful for marketing activities:
● financial

● marketing

● production

● stockholding

● human resources

● logistical data.

2nd edition version: 2
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