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Student at Maastricht University
Anheuscher Busch InBev

Maastricht University | | | | School of Business & Economics | | | | Place & date: | Maastricht, 13.03.13 | | | | Name, initials: | S. Rufas, N. Kuhlmann, CC. Rutten | | For assessor only | | ID number: | I6050258, i6050247, i6047974 | | 1. Content | | Study: | International Business | | 2. Language structure | | Course code: | EBC1017 | | 3. Language accuracy | | Group number: | 13 | | 4. Language: Format & citing/referencing | | Tutor name: | F. Lingertat | | Overall: | | Writing tutor name: | - | | Advisory grade | | Writing assignment: | Strategy project | | Assessor’s initials | |
Your UM email address: cc.rutten@maastrichtuniversity.nl

Strategy Project Task 2: Agreement on working procedures
For this strategy project we were divided up into groups of three. Since teamwork, in this case, is a necessity to deliver quality work we meet up once a week after tutorial and we often interact through Facebook and Skype. To maintain a pleasant atmosphere, we have coffee breaks together. Decisions are made rather easily within this group since all the members are open minded and appreciate each other ideas and inputs. We therefore write down all the different ideas and as a team chose which ones are the best to use, which often leads to interesting debates. We have divided the roles up so that we all bring input to the table for each task but only one person writes it up. The one who writes it up switches for every task. We are also all eager to work so there is no reason for one person to lead. We will start working on the case presentation at least 2 weeks before so we are well prepared. Lastly, if agreements are not met, for example an individual does not show up to a meeting, they are punished by having to write up the next task.

Strategy Project Task 3: Mission and Goals
Anheuser Busch is the biggest beer brewing company in the world and its mission is called their



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