Topics: Food, Restaurant, Marketing Pages: 6 (1602 words) Published: May 22, 2013
Shark Tank Business Project
Group Members:
Cankiroglu, Sevil Beyza
Introduction, Industry, Operations

Jackowska, Agnieszka
Introduction, Plan & Logo, Operations

Sukhee, Battungalag
Introduction, Marketing Operations

Bae, Jeong Sook
Introduction, Type of Business Operations

March,9 2013
Szlagor, Dorothy- Levan, Kverenckiladze
Company Name: ABB COMPANY INC.
Service Name: Taste of the World (Multicultural Restaurant): Chicago based company, will operate : Taste of World, a single unit, big-size restaurant serving healthy, multicultural style food. The restaurant will be located at 806 North Michigan Avenue Chicago, IL 60610 . Mission &Why It is important: The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well-being of the restaurant. We will meet this goal while trying to consider; 1) the effect of our products on the health and well being of our customers (and our staff), 2) the impact that our business practices and choices will have on the environment, and 3) the high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals. It’s important because this kind of business doesn’t exist in USA Who is Our Target Market: Eight main ethnic groups Chinese, French, Italian, Indian, Polish, Japanese, Mexican, and Turkish. Also the other ethnic groups in Chicago. Products & Related Services: There will be three ways to purchase these products; table service at the restaurant, take-out from the restaurant, and delivery to home or office. The Menu The Test the of World menu is moderate sized, and moderate-high priced offering a collection of cultural items with a common theme -- healthy (low-fat, low cholesterol, natural ingredients), flavorful, and familiar. Our goal is to create the image of light satisfying and still nutritious food. Production: Food production and assembly will take place in the kitchen of the restaurant. Fresh vegetables, meat and dairy products will be used to crate most of the dishes from scratch. Service:There will be three ways a customer can purchase food. They may sit down at one of the 45 each cultural area seats in the dining room and get full service from a server.. A separate take-out counter will service those who wish to pick up their food Future Opportunities:There is a market segment that prefers to eat this type of cooking at home although they do not have the time to cook. There are already caterers and even mail order companies that provide individuals and families with up to a month's supply of pre-prepared meals.This opportunity will be researched and developed on a trial basis. If successful, it could become a major new source of income without creating the need for additional staff or production space. SWOT ANALYSIS

Company: ABB Company is a multicultural restaurant based in Chicago IL, which emphasizes “Uniqueness of a cultural food and experience” The company will open in Chicago, IL, on Julay 30, 2013 by three partners: Business woman Battungalag Sukhee, chef Sevil Cankiroglu, and designer, architect Agnieszka.


Salad Bowl Shanghai Terrace

Other first class restaurants in Chicago.

-Uniqueness of cultural food, music and dance.
-High-quality products.
-Service style is new to the area.
-Certified suppliers.
-Accessible and Convenient Location, so customers doesn't have to travel further to get to our restaurant. - It has visibility from the street, large parking area, and room for expansion. -University and downtown corporate area.

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