Stryker Business Case

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Summary of Stryker Corp:

Stryker Corporation is a medical technology firm, which develops and manufactures: medical implants, surgical and imaging technologies, as well as patient handling and emergency medical equipment produced for the healthcare industry. Stryker competes in the Medical instruments industry. The medical instrument industry provides consumers and society with many varying products and services that use technology to meet their health needs. More specifically Stryker instruments are used in reconstructive surgeries including hips, knees, and spinal injuries that need to be rebuilt or enhanced. Stryker is not only limited to reconstructive surgeries, but also create the equipment necessary to perform surgeries including operation rooms and general health-care equipment [1]. Stryker and other medical instruments producing companies provide doctors and surgeons with the necessary equipment for surgeries and patient care.

Medical Technologies Industry:

The size of the worldwide market for Medical Technology for the year 2011 was stated to be approximately $228.7 Billion [1]. Of that total market Stryker competes in the following segments: reconstructive, Medical Surgery, and Neurotechnology and Spine. These three segments that Stryker competes in combined is equal to $67.6 Billion of the overall $228.7 Billion medical technology industry [1]. There are many different players in the medical instrument, but Stryker is a market leader in the medical instruments industry. In the year 2011 Stryker was the tenth largest medical technology company Worldwide based on sales revenues earned. The top four players of the Medical Technology industry include: Johnson & Johnson, G.E., Siemens, and Medtronic with respective sales in 2011 ranging from $25.8 Billion at the top to the lowest at $15.9 Billion. In 2011 Stryker reported $8.3 Billion in sales revenue, which is significantly less than the medical technology giant Johnson & Johnson, but $8.3 Billion

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