Stroop Effect Essay
I. INTRODUCTION
The Stroop effect (sometimes called the Stroop test) is an outcome of our mental (attentional) vitality and flexibility. The effect is related to the ability of most people to read words more quickly and automatically than they can name colors. John Ridley Stroop first reported this effect in his Ph.D. dissertation published in 1935. Current research on the Stroop effect emphasizes the interference that automatic processing of words has on the more mentally effortful task of just naming the ink color. The task of making an appropriate response - when given two conflicting signals - has tentatively been located in a part of the brain called the anterior cingulate. This is a region that lies between the right and left halves …show more content…
Knowing which is which in our daily activities will make our activities faster and easier. Another application of this experiment would be on marketing, wherein customers are usually easily deceived by color of products, therefore they just buy products of the same color as what they are using but what they don’t know is that it is a different product because they didn’t read the label. That’s why advertising companies shpuld be careful in making billboards and ads because of this stroop effect. Stroop test can also be made to measure the ff: Verbal processing, visual processing, attention/vigilance, impulsivity and prefontal cortex/frontal lobe functioning. These skills are used in the real world in planning, organization, maintaining attention, understanding consequences, speaking and understanding speech, and making sense of what you see.
According to a study by Malek A. et.al.on“The Standardization of Victoria StroopColor-Word Test among Iranian Bilingual Adolescents.” Based on their findings, age but not gender is influential on performance of Stroop test. For future experiments we recommend that future researchers look into factors on age and number of committed errors for more accurate
The Stroop effect (sometimes called the Stroop test) is an outcome of our mental (attentional) vitality and flexibility. The effect is related to the ability of most people to read words more quickly and automatically than they can name colors. John Ridley Stroop first reported this effect in his Ph.D. dissertation published in 1935. Current research on the Stroop effect emphasizes the interference that automatic processing of words has on the more mentally effortful task of just naming the ink color. The task of making an appropriate response - when given two conflicting signals - has tentatively been located in a part of the brain called the anterior cingulate. This is a region that lies between the right and left halves …show more content…
Knowing which is which in our daily activities will make our activities faster and easier. Another application of this experiment would be on marketing, wherein customers are usually easily deceived by color of products, therefore they just buy products of the same color as what they are using but what they don’t know is that it is a different product because they didn’t read the label. That’s why advertising companies shpuld be careful in making billboards and ads because of this stroop effect. Stroop test can also be made to measure the ff: Verbal processing, visual processing, attention/vigilance, impulsivity and prefontal cortex/frontal lobe functioning. These skills are used in the real world in planning, organization, maintaining attention, understanding consequences, speaking and understanding speech, and making sense of what you see.
According to a study by Malek A. et.al.on“The Standardization of Victoria StroopColor-Word Test among Iranian Bilingual Adolescents.” Based on their findings, age but not gender is influential on performance of Stroop test. For future experiments we recommend that future researchers look into factors on age and number of committed errors for more accurate