Stretegic Managemeny Vodafone

Topics: Vodafone, Mobile phone, Customer service Pages: 21 (7237 words) Published: August 23, 2013
Running Head: IT Management Strategies in Vodafone Group

IT Management Strategies in Vodafone Group

Toru Sekiguchi

April 4th, 2010

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Table of Contents Title Page………………………………………………………………………………page i Table of Contents……………………………………………………………………...page ii Abstract…………………………………………………………………………….......page iii I. Introduction………………………………………………………………………..page 1 II. Building a learning organization and a professional intellect…………………..page 2 III. Taking advantage of Customer Relationship Management tools……………....page 3 IV. Building competitive advantages……………………………………...……….....page 4 4.1 Top Line Improvements………………………………………...……………....page 4 4.1.1 Agility to adapt the advanced technologies……………........…………….page 4 4.1.2 Optimizing entire value chains and redefining industry …….……………page 6 4.1.3 Group Technology…………………………………………….…………..page 7 4.2 Bottom Line Improvements……………………………………………………..page 8 V. Using IT initiatives to transform the operator…………………………………...page 9 5.1 One Vodafone …………………………………………………………………..page 9 5.2 Network Sharing with Orange…………………………………………………..page10 5.3 IT Outsourcing to IBM and EDS………………………………………………..page 10 5.4 Centralized Supply Chain Management………………………………………...page 11 5.5 Data Center Consolidation……………………………………………………....page 12 VI. Conclusions…………………………………………………………………………page 14 VII. Bibliography…………………….……………………………………………...page 15

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Abstract Mobile operators are gaining the first mover advantage that enables them successfully to improve top line and build customer loyalty when they create innovative and differentiated products and services and launch them quicker than other competitors. In a fierce competitive mobile telecommunications market, gaining and maintaining cost and operational efficiency relatively has a great impact on bottom line improvements. These operators can capitalize on IT capabilities to gain and maintain competitive advantages and improve both top line and bottom line to achieve their strategies and objectives. Vodafone Group is the world‟s largest mobile operator to provide a total of 333 million subscribers with its products and services globally. The Group has a better understanding of the strategic values of IT as a source of competitive advantages to continuously improve both top line and bottom line in order to achieve its organizational strategies. To improve top line, Vodafone Group has continuously developed and launched new differentiated products and services beyond traditional voice and simple data services to improve customer experience and build customer loyalty while adapting the advanced technologies faster than its competitors, optimizing entire value chains and redefining industry, and focusing on the Group Technology activities. To improve bottom line, Vodafone Group has implemented its strategic initiative, „One Vodafone‟ program, which transforms 16 operating companies into a united operation to achieve streamlined cost effective and efficient organization. Vodafone Group has embedded IT sharing, outsourcing, and centralization and consolidation strategies in order to achieve the objectives of One Vodafone program. Radio access network are shared with Orange, IT application development and maintenance are outsourced to IBM and EDS, and supply chain management function and data centers are centralized and consolidated. Vodafone Group has developed group-wide strategy that is associated with its better understanding of the importance of the customer experience to its business success. The Group standardized on Siebel CRM platforms globally to gain a 360 degree view of customers, and measure and manage customer satisfaction, customer loyalty, revenue assurance, revenue growth and profitability. Vodafone Group have been committed to helping all employees reach their full potential through ongoing training and development while Vodafone Group has embraced diverse workforce and created a leaner and agile structure with clear...

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