Strengths and Opportunities of Walmart

Strengths Wal-Mart Stores, Inc., branded as Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's third largest public corporation, the biggest private employer in the world with 2.2 million employees and is the largest retailer in the world. Walmart is also one of the world's most valuable companies. First of all, Walmart has good reputation for convenience and their low price strategy and these become their advantage to attract customers. Walmart reclaimed the top spot in the Fortune 500 in 2012 after slipping to No. 2 last year. The retailer’s refocus on low prices continued to attract frugal shoppers into the discounter's U.S. stores. Everyday Low Price (EDLP) is the cornerstone of the company strategy and their price focus has never been stronger. Today’s consumer seeks the convenience of one-stop shopping that they offer. From grocery and entertainment to sporting goods and crafts, Walmart provide the deep assortment that the customers appreciate. The company price investments across a broad assortment allow them to deliver a lower-priced market basket. Through Walmart’s localised and national market basket media campaigns, they show customers market by market that they are the low price leader on baskets of merchandise. In fiscal 2013, Walmart U.S. delivered a strong 1.8 percent comp increase or an additional $4.7 billion in comp store sales from last year. Net sales rose to $274.5 billion, a 3.9 percent increase and operating income grew by 5.4 percent to $21.5 billion. They are driving growth and meeting the customers’ needs by offering lower prices on a broad assortment of relevant merchandise. Each week, more than 245 million customers and members visit their 10,800 stores under 69 banners in 27 countries and e-commerce websites in 10 countries. By offering everyday low prices on a broad merchandise assortment, the company builds customer trust