Strength of Hong Thai Travel

Topics: Marketing, Customer service, Service Pages: 2 (423 words) Published: October 9, 2012
Marketing Strategy

Strengths means that the characteristics of the business or team that give it an advantage over others in the industry and the internal capabilities that may help a company reach its objectives

Hong Thai Travel has been a famous travel service agent for 45 years up to now with the maximum number of branches throughout Hong Kong. The major aim of this company is providing high quality and professional services to customers.

Generally, there are different products provided by the company. A variety of products is to address a variety of different needs, Hong Thai Travel offers high quality innovative tours to customers which make them believe that it is able to do anything for you. For example, there is a special offer called “Your Own Tours (YO2)”, providing people with the opportunity to plan their own personalized tour according to their needs and budgets. This can help increasing customers’ satisfaction. Therefore, many people would like to join the tours of Hong Thai Travel to enjoy their holiday. That’s why Hong Thai Travel becomes a well-known brand in Hong Kong now and even in the future.

In addition, Hong Thai Travel is given different kinds of awards, such as “Maximum numbers of participants in Hong Kong” for ten consecutive years in according to Nielsen Media Index Hong Kong Report 2001-2010, “The Best Brand Enterprise Award” awarded by Hong Kong Productivity Council, which these are the quality assurance in customer service.

Furthermore, there are different kinds of advertisements used by Hong Thai Travel. By TV advertising, newspapers, magazines and so on to promote its business as well as build up its brand awareness and image, which allow more people to know the latest promotions and news of the company and thus attract different people to join their products.

The higher the price of a product, the better the quality is. As the tours price is sometimes higher than its competitors, Hong Thai Travel...
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