Strength and Weaknesses of Dutch Lady Malaysia

Topics: Milk, Dairy product, Butter Pages: 4 (932 words) Published: October 10, 2013
Welcome to Dutch Lady Malaysia’s website. 

Whether you are a consumer, customer, prospective employee or just browsing, we hope you will find this site easy to navigate, informative and relevant to your needs.

As the market leader in the dairy category, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) has a rich heritage of more than 130 years of dairy experiences, a legacy we enjoy from being part of one of the largest multinational dairy cooperatives in the world called Royal FrieslandCampina.

We have a mission of “Helping Malaysians move forward in life with trusted dairy nutrition”. 

We were the first in the world to introduce the growing up milk formula range in 1988 and until today, the range is marketed as Dutch Lady 123, Dutch Lady 456 and Dutch Lady 6+. We are also the pioneers in liquid based milk for children through the introduction of Dutch Lady Kid & Dutch Lady School in 2010. More information on our products can be found in here.

In line with the company’s efforts to promote trusted dairy nutrition via healthy lifestyles among Malaysians, in 2011, we made a pledge to help reduce sugar consumption. This we did by improving our products recipes in stages with less sugar. I am proud to say that we have on average reduced sugar consumption by 65% instead of the targeted 40%.

At Dutch Lady Malaysia, we truly believe that the tremendous amount of nutrients and the benefits of milk is undeniable and should be made part of our daily consumption. Hence, the company’s constant message in spreading the goodness of milk, which is continued this year with our “2-a-day” campaign that encourages Malaysians to drink 2 servings of milk a day. 

Being part of Royal FrieslandCampina means we also benefit from the support from our parent Company. With about 22,000 employees in 100 offices globally, the group enables Dutch Lady Malaysia to enjoy global procurement services while its 400 scientists at the Research and Development unit help...
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