Streetwear
Ellen Moore Student ID # 0632641
Bachelor of Design Fashion
Fashion Research Project 117108
Abstract
“Street to me is where it all starts. From the ground up street is the seed to all other fashion.I like to see streetwear brands lead the trend in fashion.” (Vogel, 2007)
Kenta Goto pg 37 streetwear S. Vogel 2007
e individuals representation of self through what they conciously choose to wear is a fashion lovers dream. The eclectic mix mash of clothing and accessories inspired by culture, gender, the environment and the past make for entertainment and enjoyment just a little left field of your everyday runway show. It seems the term “streetwear” has taken formation in closer residence next to to that of “fashion” and the two seem to now intermingle with each other sharing and bouncing ideas in a brainstorm of fashion knowledge and power. I argue that streetwear now succeeds fashion as a “in the know” community of people who dress not only to impress but to express, who they are where they are from what matters and what inspires them to embrace styles old and new high end and low. Sub groups centred in popular urban cities are now the unconcious leaders ahead of the general consumer, inspiring fast fashion by maintaining an appreciation for craftmanship and originality. This research will demonstrate the position streetwear now has within the fashion world and how this is being used to influence fashion trends, sterotype subcultures and encourage consumer culture.
Introduction
“Styles which start life on the street corner have a way of ending up on the backs of top models on the world’s most prestigious fashion catwalks. This shouldn’t surprise us as the authenticity which street style is deemed to represent is a precious commodity. Everyone wants a piece of it.” (Polhemus, 1994)
I will begin my research by taking a look into fashion and its adaptation of the culture of rastafari, using the example of rastafari styling. The trickle up down and across
Bachelor of Design Fashion
Fashion Research Project 117108
Abstract
“Street to me is where it all starts. From the ground up street is the seed to all other fashion.I like to see streetwear brands lead the trend in fashion.” (Vogel, 2007)
Kenta Goto pg 37 streetwear S. Vogel 2007
e individuals representation of self through what they conciously choose to wear is a fashion lovers dream. The eclectic mix mash of clothing and accessories inspired by culture, gender, the environment and the past make for entertainment and enjoyment just a little left field of your everyday runway show. It seems the term “streetwear” has taken formation in closer residence next to to that of “fashion” and the two seem to now intermingle with each other sharing and bouncing ideas in a brainstorm of fashion knowledge and power. I argue that streetwear now succeeds fashion as a “in the know” community of people who dress not only to impress but to express, who they are where they are from what matters and what inspires them to embrace styles old and new high end and low. Sub groups centred in popular urban cities are now the unconcious leaders ahead of the general consumer, inspiring fast fashion by maintaining an appreciation for craftmanship and originality. This research will demonstrate the position streetwear now has within the fashion world and how this is being used to influence fashion trends, sterotype subcultures and encourage consumer culture.
Introduction
“Styles which start life on the street corner have a way of ending up on the backs of top models on the world’s most prestigious fashion catwalks. This shouldn’t surprise us as the authenticity which street style is deemed to represent is a precious commodity. Everyone wants a piece of it.” (Polhemus, 1994)
I will begin my research by taking a look into fashion and its adaptation of the culture of rastafari, using the example of rastafari styling. The trickle up down and across