Street Food and Burger Machine

Topics: Philippines, Street food, Hamburger Pages: 3 (840 words) Published: October 12, 2013
Burger Machine SWOT Analysis
Brand Power
As said in the paragraph above, Burger Machine’s brand name is its main “trump card” in the burger stall market nowadays. When Filipinos think of affordable burgers from burger stalls, they would most likely think of Burger Machine. This increases their chances for repeat and impulse buyers, which sets them apart from their competitors. Taste

Aside from the company’s strong brand power, the unforgettable taste of its burgers should be considered as one of its strengths. The company prides itself in creating special sauces as well as having its own special coleslaw. This allows the company to separate itself from its competitors and also helps in attracting more customers in the process. Weaknesses:

A stall’s cleanliness is one of the most important determining factors of a company’s business. Stalls should always be kept as clean as possible and it seems that Burger Machine does not exactly adhere to this kind of thinking. Burger machine stalls are usually old and rusty, for the company has not yet changed the way their stalls have been presented and constructed all throughout these years. Location:

Location also plays a vital part of in the overall cleanliness of a stall. Burger Machine stalls are usually located in dark, filthy, and dirty streets. This adds up to the overall unsatisfactory cleanliness of the food stall. Management/ Service:

Lack of proper stall management should also be considered as one of the weaknesses that are present in the company. Usually, one employee would be given the task of managing a Burger Machine stall. With all the foot traffic that the company can attract in one day, the quality of service that the stall can provide to its customers usually takes a hit, due to the lack of personnel. Opportunities:

High Demand for Western food in the Philippines:
Filipinos nowadays have adapted a westernized kind of mentality when it comes to eating food. The rise of...
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