Strawberry Industry
1.0 Introduction
The report “Business Plan of RedBerries Bangladesh” has been prepared to outline a business plan as a partial requirement for the course Entrepreneurship,W201 instructed by Mr. Sheikh Morshed Jahan, Assistant Professor, IBA , University of Dhaka. This report focuses on outlining an entrepreneurship venture into the strawberry cultivation industry of our country. This is a very new industry in our country, and while the growth has slowed down in the last years, this industry still provides entrepreneurs with potentially massive returns.
1.1 Objectives
The primary objective of the report is to Outline a business plan for production and cultivation of strawberries in Bangladesh.
Some specific Objectives include: Develop an overview of the strawberry industry Run the financial analysis to develop ten year forecast Analyze the demand supply Dynamics of this industry Identify the Double Helix forces in the industry Look for innovative ways for technological and production superiority in the industry Portray Risk Management and Contingency Planning
1.2 Scope
This report deals with the business plan for strawberry production at RedBerries Bangladesh. It has been prepared by analyzing the present situation of the strawberry producers in the local market. Also involved are the current marketing strategies, the product and marketing mix and the distribution network used by the various companies. The relevant business data which were used were collected from enterprises located at Tangail, Ashulia, Mymensing , Rajshahi and Dinajpur
1.3 Methodology
This report uses data collected mainly from primary sources. The primary data has been collected from interviews conducted with relevant stakeholders at different companies, Ministry of agriculture Bangladesh and BSA (Bangladesh Strawberry Association). Various entrepreneurs in this industry
1
were also interviewed for primary data. Secondary data collected from relevant literary
The report “Business Plan of RedBerries Bangladesh” has been prepared to outline a business plan as a partial requirement for the course Entrepreneurship,W201 instructed by Mr. Sheikh Morshed Jahan, Assistant Professor, IBA , University of Dhaka. This report focuses on outlining an entrepreneurship venture into the strawberry cultivation industry of our country. This is a very new industry in our country, and while the growth has slowed down in the last years, this industry still provides entrepreneurs with potentially massive returns.
1.1 Objectives
The primary objective of the report is to Outline a business plan for production and cultivation of strawberries in Bangladesh.
Some specific Objectives include: Develop an overview of the strawberry industry Run the financial analysis to develop ten year forecast Analyze the demand supply Dynamics of this industry Identify the Double Helix forces in the industry Look for innovative ways for technological and production superiority in the industry Portray Risk Management and Contingency Planning
1.2 Scope
This report deals with the business plan for strawberry production at RedBerries Bangladesh. It has been prepared by analyzing the present situation of the strawberry producers in the local market. Also involved are the current marketing strategies, the product and marketing mix and the distribution network used by the various companies. The relevant business data which were used were collected from enterprises located at Tangail, Ashulia, Mymensing , Rajshahi and Dinajpur
1.3 Methodology
This report uses data collected mainly from primary sources. The primary data has been collected from interviews conducted with relevant stakeholders at different companies, Ministry of agriculture Bangladesh and BSA (Bangladesh Strawberry Association). Various entrepreneurs in this industry
1
were also interviewed for primary data. Secondary data collected from relevant literary