Stratus Vineyards

Topics: Wine, History of wine, Question Pages: 4 (985 words) Published: July 24, 2015


Stratus Vineyards
Kim Stevenson (1110690)
University Canada West
Professor: Rui Silva
MRKT 201
Date Assignment is Due: April 24

Stratus Vineyards
In this week’s study, we have reviewed the video Stratus Vineyards, and now need to review four questions and answer them in an essay type format. The four questions we need to explain are quite interesting questions when you think of marketing. First questions asked is “What is Stratus Vineyards marketing? Is it just wine? The second questions asked, if Canadians hold true to wines when they talk about “environmentally friendliness when they look at products they buy and the company they buy them from? Third question asked, If Stratus should increase its production of the wine capacity and why? Or why not? Fourth and final question is very interesting as it asks about the future of Stratus and how should they prepare and respond to the future driving forces in the industry as outlined and discussed in the study? These questions will be explained in the paragraphs to come. After seeing the video I feel I should go out and buy the Stratus wine. 1. What is Stratus Vineyards actually marketing? Is it just wine? Stratus is not only marketing its fine wine and ice wine it also marketing the technology they use to produce the wine and keeping with tradition at the same time. They talk about where they came from and what they do. Stratus also boasts about it people and the creativity and craftsmanship they have to make the ultimate wine. They discuss the diversity of the wines they make and not to concentrate on one or 2 wines. They tie this in to the awards that they and Canada has won over the last years and how they can produce the same wine or better by showing where it is as compared to were the growers of Italy and France grow their grapes. In the advertisement, they compare the wines to fine foods and can use them to help boast the flavour. Stratus appears to be a proud company and they portray this in...


References: Stratus Winery video week 1 assignment.
http://nathanottaviano.weebly.com/uploads/1/5/0/0/15008214/case_study_-_bmkt_91031.pdf
http://www.stratuswines.com/content/sustainability/
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