strategy of P&G

Proctor and Gamble is multinational consumer goods company with huge consumption group with 4.8 billion people in over 140 countries. As fast-moving consumer goods company, P&G successfully use corporate strategy. This deal gave P&G more control power on shelf-space in retailers all over the world. In the other hand, P&G focuses on area of social responsibility and environmental sustainability. P&G also Sponsors 2012 London Olympic for emphasizing their environmental sustainability and healthy living ethos.All of these make consumers perceive P&G is a green company.A good reputation help company to be recognized by consumers. Therefore, consumers are willing to pay a bit higher price for P&G’s products. P&G’s mission statement :We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper. This is a quality mission statement because it outlines the quality of their product and care to customer .It clearly conveys how the company serves its consumers.At the same time ,the statement expressed P&G’s core values. Vision:Be, and be recognized as, the best consumer products and services company in the world.
1 Good vision statement is to think of things in a long-term, broad sense.We can see the direction P&G currently work toward and what it intend to be from the vision statement. External Stakeholders: P&G has a 1 service organization, 6 hubs in low-cost locations and 170 businesses and employee services. P&G also supported by strategic partners because of it’s corporate strategy which called “ Muti-branding strategy”. Internal Stakeholders: A.G. Lafley, Werner Geissler, and Dimitri Panayotopoulos. A.G. Lafley，Chairman of the Board, President and Chief