Strategy of Jd Wetherspoon
REPORT ON STRATEGY AND CULTURE IN J D WETHERSPOON BY ELNARA MACDONALD
Contents Page No I Introduction 3 II Part I – PETL 3-4 III Part II – SWOT 5-6 IV Part III – Guidelines 6
Bibliography
INTRODUCTION
It was back in December 1977 that Wetherspoon opened its first pub. Today Wetherspoon provide the good customer experience, with good quality, choice and value, in both food and drink. J D Wetherspoon has over 784 pubs in UK. During 2009, J D Wetherspoon has won over 130 awards for providing safer drinking environments. They have focus on healthy eating where pubs try to reduce saturated fat and salt levels in their food. Customers can get information about food nutrition. The company has a good reputation as an employer and was one of the first pub groups to introduce a 48-hour week in 1995.
PART I - PESTL 1. SOCIO-CULTURE FACTORS
Lifestyle
Pubs are an important part of British life. People talk, eat, drink, meet their friends and relax there. British pubs are required to have a licence, which is difficult to obtain, and allows the pub to operate for up to 24 hours. Most pubs are open from 11a.m to 11p.m, nearly all pubs sell pub lunches. The clientele inside a Wetherspoon 's is varied, it appears to be popular for a wide variety of ages and type of people. The atmosphere of Weatherspoon pubs very relaxing, none of their pubs will have pool tables, dartboards. “They claim that they prefer their customers to relax in comfortable surroundings without people screaming and shouting”. Pubs
Contents Page No I Introduction 3 II Part I – PETL 3-4 III Part II – SWOT 5-6 IV Part III – Guidelines 6
Bibliography
INTRODUCTION
It was back in December 1977 that Wetherspoon opened its first pub. Today Wetherspoon provide the good customer experience, with good quality, choice and value, in both food and drink. J D Wetherspoon has over 784 pubs in UK. During 2009, J D Wetherspoon has won over 130 awards for providing safer drinking environments. They have focus on healthy eating where pubs try to reduce saturated fat and salt levels in their food. Customers can get information about food nutrition. The company has a good reputation as an employer and was one of the first pub groups to introduce a 48-hour week in 1995.
PART I - PESTL 1. SOCIO-CULTURE FACTORS
Lifestyle
Pubs are an important part of British life. People talk, eat, drink, meet their friends and relax there. British pubs are required to have a licence, which is difficult to obtain, and allows the pub to operate for up to 24 hours. Most pubs are open from 11a.m to 11p.m, nearly all pubs sell pub lunches. The clientele inside a Wetherspoon 's is varied, it appears to be popular for a wide variety of ages and type of people. The atmosphere of Weatherspoon pubs very relaxing, none of their pubs will have pool tables, dartboards. “They claim that they prefer their customers to relax in comfortable surroundings without people screaming and shouting”. Pubs