Strategy Marketing Report on K&N's
Company’s history
K&N’s, a founding pillar and beacon for Pakistan’s Poultry Industry started in 1964 with a single minded objective of providing better nutrition for health and happiness of the nation.
Building on years of poultry expertise and commitment to food-safety, K&N’s integrated all poultry production activities under one umbrella to bring you safe and healthy chicken by managing and controlling all stages of production.
Products
K&N’s markets layer and broiler hatching-eggs, layer and broiler, day-old chicks, poultry feed, processed chicken and ready-to-cook & fully cooked food.
I selected only the ready to cook category of K&N’s which include Nuggets, Croquettes, Chicken Tempura, Burger Patties, Kofta, Combo wings, Fun nuggets, Hot Tenders, Chapli Kabab, Harey Bharey Nuggets and Tender Pops.
Distribution
Products are stored at -21ºC to maintain freshness. Packed products are moved into K&N’s sanitized refrigerated trucks for distribution to ensure uncompromising quality control.
K&N’s chicken products are available at K&N’s Chicken Stores and leading retailers and also delivered to quality and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and international restaurant chains.
Market share
Market share of K&N’s is almost 70% (on average) in ready to cook food category. At Hyper Star almost 80% people buy K&N’s products. At CSD almost 60% people buy K&N’s products and at Macro almost 75% people buy this brand. This is the highest market share and at this time it is the leading brand in this category.
Where the brand stands?
The brand is growing rapidly day by day due to the customer satisfaction and the product is according to the customer’s requirement as well as they are targeting different segments of the markets like children and the vegetarians.
Positive points of its product
From the customer view point K&N’s is providing healthy food. It is easy to cook especially it facilitates the working women
K&N’s, a founding pillar and beacon for Pakistan’s Poultry Industry started in 1964 with a single minded objective of providing better nutrition for health and happiness of the nation.
Building on years of poultry expertise and commitment to food-safety, K&N’s integrated all poultry production activities under one umbrella to bring you safe and healthy chicken by managing and controlling all stages of production.
Products
K&N’s markets layer and broiler hatching-eggs, layer and broiler, day-old chicks, poultry feed, processed chicken and ready-to-cook & fully cooked food.
I selected only the ready to cook category of K&N’s which include Nuggets, Croquettes, Chicken Tempura, Burger Patties, Kofta, Combo wings, Fun nuggets, Hot Tenders, Chapli Kabab, Harey Bharey Nuggets and Tender Pops.
Distribution
Products are stored at -21ºC to maintain freshness. Packed products are moved into K&N’s sanitized refrigerated trucks for distribution to ensure uncompromising quality control.
K&N’s chicken products are available at K&N’s Chicken Stores and leading retailers and also delivered to quality and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and international restaurant chains.
Market share
Market share of K&N’s is almost 70% (on average) in ready to cook food category. At Hyper Star almost 80% people buy K&N’s products. At CSD almost 60% people buy K&N’s products and at Macro almost 75% people buy this brand. This is the highest market share and at this time it is the leading brand in this category.
Where the brand stands?
The brand is growing rapidly day by day due to the customer satisfaction and the product is according to the customer’s requirement as well as they are targeting different segments of the markets like children and the vegetarians.
Positive points of its product
From the customer view point K&N’s is providing healthy food. It is easy to cook especially it facilitates the working women