Strategy Management

Powerful Essays
Topics: Airline, AirAsia
1.0 Introduction
Authorisation
Air Asia X is a budget airline based in Malaysia which provides high-frequency and point to point networks to medium and long-haul service with low-cost carrier. Previously, the company known as Fly Asian Xpress Sdn Bhd but the airline company is operated by Air Asia X Sdn Bhd since 2 November 2007. Air Asia X is the authorised representative appointed by ACE Air Cargo, the Alaska’s largest scheduled all-cargo carrier. Air Asia X provide carrier services on behalf of ACE and ACE issued insurance products that relevant to Air Asia X promotes. Air Asia X are monitored and licensed by Malaysian and international regulators.
Objective
The objective of Air Asia X is becomes the largest low budget airline in Asia and provide services for 3 billion people who are in poor connectivity and high fares currently. Air Asia X established with a dream of making the opportunity for everyone that can fly with the lowest cost. Besides, they provide X-citing low fares, E-emplary levels of care and safety, and an X-traodinary in-flight service experience to all their customers.
Scope
Air Asia X is conducting Low Cost Carrier (LCC) including simple product, low operating cost and positioning. Simple product contributes to establish a dream with everyone can fly by focus on low-cost carrier services within Asia and Oceania. Positioning is provide medium and long-haul service to their customers with X-traodinary in-flight service experience for fulfil their customers satisfaction with lowest-budget. Low cost operating comprises to keep the cost low but maintain the quality of productivity.

Limitations of the report
Air Asia X is facing a very high competitive in the market. There are many existing airline companies and logistic companies trying to cut down their cost and improve services experience in carrier service. The main competitive is Firefly, which is a new airline company that provides low cost carrier to medium and long-haul service.



References: Air Asia X (n.d). Retrieved from http://www.airasiax.com/ Jetstar (n.d). Retrieved from http://www.jetstar.com/my/en/home Air Bus (n.d). Retrieved from http://www.airbus.com/ Boeing (n.d). Retrieved from http://www.boeing.com/boeing/

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