Nokia and Microsoft are also combining service assets to drive innovation. Nokia Maps, for example, will soon be at the heart of key Microsoft assets such as Bing and Ad Center, and Nokia’s application and content store will be integrated into Microsoft Market place. Similarly, Microsoft will provide developer tools, making it easier for application developers to leverage Nokia’s global scale.
As of today Nokia is supporting three operating systems. The three operating systems include Symbian, MeeGo and Microsoft Windows 7.
Nokia states that “Ideas, Energy, Excitement, Opportunities. In today's mobile world, it feels like anything is possible-and that's what inspires us to get out of bed every day.”
KEY ELEMENTS OF THE STRATEGY- * Build a new winning mobile ecosystem in partnership with Microsoft * Bring the next billion online in developing growth markets * Invest in next-generation disruptive technologies * Increase our focus on speed, results and accountability
STRATEGY MAIN INITIATIVES- * Regaining leadership in the smartphone space: The strategic partnership with Microsoft will hopefully bring Nokia in the market. The Nokia-Microsoft ecosystem will deliver differentiated and innovative products with unrivalled scale in terms of product breadth, geographical reach and brand identity * Connecting the next billion: Nokia’s ambition is to bring the next billion online and connect more people to their first internet and application experience by providing compelling, affordable and localized mobile experiences,. Nokia will continue the renewal of Series 40 platform in QWERTY, touch & type, dual SIM, Nokia services, including Maps, Browser, Life Tools, Web apps and Money.
TURNING WEAKNESS INTO STRENGTH: * Nokia’s software, services and synchronization need lots of work. Symbian is