Strategic Management permits the organization to achieve competitive advantage through the matching of resources and capabilities to the needs of the external environment, analysis of the organization, formulation and implementation of the strategy. This report explains the three stages of strategic management; strategic analysis, strategy formulation and strategy implementation of French Connection, UK.
The analysis of French Connection, UK in this report includes two core areas and tools of strategic analysis which include i.)General environment - Pest analysis, SWOT analysis, ii.)Competitive environment - Value-chain analysis. Strategy analysis is also referred to as situation analysis which includes the general environment, scenario planning, PEST analysis, competitive environment, Porter’s five forces, and value chain analysis. Strategy formulation includes three stages which are the corporate level strategy, business level strategy and international strategy while strategy implementation cover organizational structure, strategic control systems, strategic change, strategic leadership and management, leadership and culture and corporate governance 1.1 Company Profile
French Connection United Kingdom, which is also widely known as FCUK; is a retailer and wholesaler of fashion and accessories. Stephen Marks, the Chairman and Chief Executive of FCUK founded the company and listed it as a public company in 1969. The company is based in Bow, East London and was listed in London Stock Exchange since 1986 and operates globally. French Connection is currently at the growth stage as the sales increase rapidly in the market. Besides fashion and accessories, FCUK also has a range of licensed products including fragrances, toiletries, glasses and others products. Furthermore, French Connection UK design, produce and distribute branded fashion clothing for both man and women from their business premises in London, New York, Paris, Hong Kong and